Using huge, high-quality photographs for your profile picture and cover photo is one of the basic ideas that will help your page look more polished and professional, and you should also give the page a brief name because the URL will remain the same.
Mind four things if you want to grow your page attractively is attractiveness and aesthetics that gives people pleasure to look at. Also, engagement-that People will consume content more often and finally share your posts, and photos.
Five things you may do to make your page more appealing:
However, by making your Facebook business page appealing, you will attract a larger number of individuals to connect with your content, which will eventually enable you in marketing your company on Facebook. Consider why having a visually appealing Facebook page is vital.
Here are five things you may do to make your Facebook business page more appealing:
- Creating a big, aesthetic cover photo
- Uploading a lot of photos, images, and movies.
- Make use of excellent thumbnail pictures and descriptions with hyperlinks
- Highlight important posts
- Use your brand colors throughout
Setting up a Facebook Business Page to Get More Followers:
Getting targeted Facebook followers isn’t something you can do in a day. You’ll have to put in a lot of time developing content and establishing yourself. The truth is that building brand loyalty on a Facebook business page requires two things: patience and generosity.
Most marketing initiatives demand you to be more generous because providing value is the only consistent approach to grab people’s attention on social media.
Making your profile public, selling advertisements, joining Facebook groups and posting/commenting in them frequently, using hot hashtags, and providing content are just a few ways to quickly build your Facebook Business followers.
And for a good social media marketing strategy, you also need tools like SproutSocial, Canva, Ubersuggest, and Facebook follower bots, and uploading engaging content.
So, let’s get started with our 14 best suggestions for growing your Facebook page’s following.
1. Add links to your page:
Customers are far more likely to go to your Facebook business page and give you a follow if you include a Facebook link at the bottom of any marketing emails, blog posts, and on your website.
2. Must add a Facebook “follow” button to your Facebook business page:
Add a button that allows visitors to instantly follow your Facebook page without leaving your site.
3. Run competitions:
Running a competition, giveaway, or promotion on your Facebook business page is a simple yet efficient strategy to increase the number of people who follow you.
Promote your giveaway on Facebook, in niche Facebook groups or forums, on giveaway websites, and, of course, on your personal page.
You’ll be more likely to increase your Facebook followers if you make “visit Facebook page” one of the options to enter.
Tip: To avoid an embarrassing mistake, familiarise yourself with Facebook’s policies for organizing competitions.
4. Provide value:
If a user sees a post from your brand that they find fascinating, informative, and engaging, they’ll want to see more and may even share it to their personal feed, which means you’ll gain more followers.
This could include tutorials, top tips and tricks, how-to guides, and the newest industry news, among other things.
5. Use videos:
Facebook and YouTube, for example, are currently on a mission to compete with live television streaming, and as a result, videos are increasingly being pushed to the top of social feeds. So, start posting videos to attract more users and grow your following.
6. Reach out to your subscribers:
Use what you’ve got and include a ‘join our Facebook community’ link to the bottom of your emails to invite your email subscribers to join your Facebook business page.
7. The FLC formula:
Follow, like, and comment (FLC) has been proven to be a useful method for quickly increasing your social media followers. Although it may take some time, your efforts are likely to pay off in terms of increased follower numbers.
8. Post consistently:
It’s best to post once a day, with no more than two in a 24-hour period; but, if you do post twice, be sure to space them out; no one wants to feel overwhelmed. To gain the benefits of the platform, you must add content to your Facebook business page at least three times every week.
9. Timing is also important:
It’s not just how often you post, but when you post as well. This will vary from business to business, so you’ll have to use some common sense to figure out where your company’s sweet spot is. Facebook Business Page
10. Make use of insights:
Facebook insights will provide heaps of valuable information about your followers’ behavior, and on that subject including:
User demographics and behavior
How your posts are performing
Competitor intel – you may analyze your competitors’ likes, posts, and interactions to improve your own offering.
Go to your Facebook business page and click ‘Insights’ at the top of the page to view insights.
11. Use paid for ads:
Paid advertising is perhaps the most obvious approach to increasing your follower count.
Using Facebook ads you can:
- Choose your target audience,
- Select where to run your advert,
- Set a budget,
- Choose an ad format, and
- Your ad’s success should be measured and managed.
You may run “Engagement” advertising to enable you to enhance your brand’s visibility on Facebook. Even “Conversion” advertising will almost certainly result in an increase in followers.
Users who like the ad content are more likely to connect with the post and like or follow your Facebook business page.
12. Create shareable content:
The content that can be Shareable is anything that your existing followers will want to share with their friends and family right away, therefore it might be anything like:
Funny
Informative
Appealing (like a giveaway)
Innovative, etc.
Remember that having a little lighter fun may do wonders for your fan base. Also consider GIFs, memes, videos, and other similar media.
13. Ask your customers to tag you in their posts:
Ask your customers to tag you in their Facebook posts so your business pops up in their personal feeds and gets seen by more potential customers.
14. Get physical:
Do you have both a physical and an online presence? If that’s the case, place a card on your counter or a decal in your window inviting customers to like you on the Facebook business page.
15. Invite People to Like Your Page:
You can also ask your family and friends to like your Facebook business page. Keep in mind, however, that having a limited, targeted audience is preferable to having a bigger, broad one, as the latter may limit the impact of your future ads.
When you begin running promotions for your store, Facebook will send you alerts requesting you to invite people to join your page on a regular basis.
16. Add a Facebook Likes Pop-Up
Some online stores will ask for your email address after you leave. If your primary goal is to increase Facebook likes rather than subscribers, you can instead build a Facebook-like pop-up. A popular pop-up tool is OptinMonster.
You can even set a timer so that the pop-up appears after a particular amount of time has passed since someone visited your website.
17. Try Out Facebook Live:
Facebook Live videos have become some of the most popular. If you’re starting a specialty business, your Facebook Live may focus on basic niche advice. Telling your clients and followers that you run a Livestream every Tuesday will help you gain more followers on your Facebook business page.
Summary:
Include links to your Facebook business page on your website and in emails.
With Facebook Insights, you can get a wealth of information to enable you to post consistently and at the best times.
Consider paying for ads to reach your core audience more effectively.
Create shareable content, such as competitions, videos, help, advice, information, or just something funny, to increase interaction and following.
How to Managing a Facebook page:
While there are other approaches to managing a page, these pointers should get you started.
1. Share responsibly:
Because your Facebook business page is a public representation of your company, it’s best not to post anything that could be perceived as disrespectful or negative.
2. Engage your audience:
It’s critical that the content you post is relevant to the people who have liked your page. Constantly posting adverts and updates may irritate your fans, causing them to dislike or unfollow your page.
3. Experiment:
Spend some time reviewing more popular Facebook business pages, for example. Consider the types of posts they publish and how they interact with their fans.