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What is Google Tag Manager used for: Boost PPC Ad with GTM

We’ll cover what Google Tag Manager is used for, why you should use it to boost PPC advertising with GTM, and what it’s helpful for. Perhaps you’ve mixed up GTM and Google Analytics and are curious about which one you should use. The answer is that you should employ both strategies.

Keep one thing in mind: Google Analytics is not the only tag compatible with GTM. Other examples include:

  • Google Ads Conversion Tag
  • Google Ads Remarketing Tag
  • Facebook Pixel code
  • Crazyegg tracking code
  • Any other custom HTML/Javascript code

GTM is a popular tag management system (TMS) that allows marketers to manage all of their web code tags in one place.

Data is essential in digital marketing. Regardless of whether it’s a major e-commerce site, a personal website, or a site for a small business, it’s important to understand how people engage with your site.

So, while Google Analytics can provide a lot of the crucial details you’re looking for, it does have its limitations when utilized alone.

Note: Using GTM will not only increase the effectiveness of your PPC campaign, but you will also need to build up a good website traffic and conversion counting system to get more information about how well your advertising is performing.

However, to succeed at paid advertising, you must create excellent ads and direct traffic to an excellent landing page. However, it must be accurately counted.

Table of Content

  1. What does Google Tag Manager do?
  2. GTM vs. Google Analytics:
  3. What is GTM used for?
  4. EIGHT Reasons why to use  GTM
  5. What are the benefits of GTM?
  6. What is GTM Extension in Chrome 
  7. GTM for WordPress: 6 Deadly Reasons to Start 
  8. What is Facebook Pixel GTM
  9. Google Ads Conversion Tag Manager:
  10. GTM Certification:
  11. GTM Academy:

What does Google Tag Manager do?

In this section –  You’ll learn

Components of tags & GTM strategy:
What is a GTM code and how to find it?
How can You find the GTM code?
How to Install Tag Manager:

What can you do with Google Tag Manager? Google Tag Manager is a free application and tag management system (TMS) that lets you modify measurement codes and related code snippets, often called tags, on your website. or mobile app fast and efficiently.

GMT enables users to add marketing tags, or snippets of code, to their website to track and collect marketing data without having to change the code, hence optimizing the data collection process.

Once your project includes a small segment of tag manager code, you can securely and easily apply analytics and measurement tag configurations from a web-based user interface.

When you have a lot of tags to manage, GTM comes in handy because all of the code is kept in one location.

There are three sections to Google Tag Manager:

a) Tags: snippets of code or tracking pixels from third-party tools that tell Google what to do.

Examples of common tags:

  • Google Analytics Universal tracking code
  • Heatmap tracking code (Hotjar, CrazyEgg, etc.)
  • Facebook pixels

b) Triggers: are a way to fire the tag that you set up; tell GTM when or how to fire a tag

c) Variables: These are extra pieces of information that GTM may require for your tag and trigger to function properly.

Components of tags and Google Tag Manager strategy:

Understand the interplay between tags, triggers, variables, and the data layer.

However, there are a few key ideas you must understand before you can begin working with them.


The first thing you’ll need to do is build a container, which essentially “holds” all of your site’s tags. Once you did, GTM gives you some code to add to your site. This is your container code, and it will need to be added to the source code so it displays on each page of your site. You’ll be able to add, amend, disable, and remove tags as needed.


Triggers are a way to fire the tag that you set up. Tell Google Tag Manager when or how to fire a tag. All tags must have at least one trigger attached to them; otherwise, they will be useless.

Triggers are made up of two primary components: events and filters. When you try to configure a trigger in GTM, you’ll be provided with a long list of trigger types from which to choose. These are the events. You’ll be able to set up your filter once you’ve chosen an event. Filters can be further broken down into three parts: variables, operators, and values.

Variables & constants:

Tags are dependent on triggers, whereas triggers are dependent on variables. Variables hold the value that a trigger must analyze to determine whether or not it should fire. Create constant variables with the ID numbers or tracking codes you’ll need more than once, according to one of the most popular GTM suggestions.

You’ll work with two types of variables when using GTM: built-in variables and user-defined variables. Built-in variables are among the most frequently used variables. The “Variable” option on the left side menu can be used to generate variables from the GTM dashboard.

Data layers:

Another way GTM can assist in increasing site speed is by using a data layer, which is a JavaScript object that keeps the information tags required separate from the rest of your site’s code. You’ll need a data layer if you wish to utilize GTM to track certain events.

The following is an example of a new data layer object:

data layer
The object must be inserted before the GTM container code when adding a data layer. The brackets in the second line can be populated with information, variables, and events once the data layer object has been added to the page’s code.

What is a Google Tag Manager code and how do I find it?

A GTM container snippet is a little piece of JavaScript and non-JavaScript code that you insert into your pages. It allows Tag Manager to fire tags by putting GTM. js on the page (or using an iframe if JavaScript isn’t accessible).

How can You find the Google Tag Manager code?

You can locate it in one of two places:
1. You can find it by clicking the container ID, next to Publish and Preview buttons.

Where can I find the Google Tag Manager code? niche blink

2. Alternatively, you can install GTM by clicking to Admin > Account > Container > Install GTM.

install Google Tag Manager

How to install Google Tag Manager:

Any of the options above will provide instructions on how to install the Tag Manager code as well as the required code snippets on your website.

how to install the Google Tag Manager code

Google Tag Manager vs. Google Analytics:

In this section –  You’ll learn

What they do and what separates them
Difference between GTM and GA
Summary -GA vs GTM
Global Site Tag vs GTM
GTM can be used for AMP sites and mobile apps

What they do and what separates them:

Google Tag Manager and Google Analytics are two separate platforms that perform different tasks. GA allows you to track basic events that can be applied to any website. GTM is an independent platform that may be used in collaboration with GA (or other analytics platforms) to help you collect more personalized data.

Google Analytics: The Basics:

  • Google Analytics is a tool provided by Google that allows you to track and report on website traffic.
  • In a given period, how many visitors have visited your website?
  • Give you specific information about where they are coming from, as well as their age and gender.
  • What are your website’s most popular pages?
  • How visitors navigate across your website.
  • How many visitors do you believe are leaving your website?

This is typically in the form of a Google Analytics tracking code that looks something like this:

Google Analytics Tracking Code

Google Tag Manager: The Basics

Tag Manager (GTM) is a tool that organizes and maintains all of the multiple tags (including Google Analytics) that you can use on your website.

GTM creates a robust set of tools by combining triggers and tags.

For example, You can set up a trigger to watch for any clicks on a specific phone number throughout the site.

An example of GTM code is as follows:

Google Tag Manager code

Differences between GTM and GA:

The Google Tag Manager tool is used only for storing and managing third-party code. There are no reports or any way to analyze GTM, on the other hand, Google Analytics is used for actual reporting and analysis. Analytics is used to manage all conversion tracking goals and filters.
You do not need to include the Google Analytics code when using GTM; instead, you configure a link to Google Analytics within GTM. However, you would still need to configure Google Analytics as usual on the Google Analytics website.

Google Analytics vs Google Tag Manager: Summary

Consider it in this sense. Tag Manager is a toolbox, whereas Google Analytics is a tool.

  • GTM does not take the place of Google Analytics.
  • Tag Manager is not required to use Google Analytics.
  • Without Google Analytics, you can use Tag Manager.
  • You must still set up each one separately if you want to utilize them together.
  • Both are implemented on your site, using JavaScript code snippets in simple terms.

Global Site Tag vs Google Tag Manager:

The Global Site Tag is a new approach to linking your Google Analytics account to all of your services without having to upload different scripts to the same page. It works similarly to Tag Manager, but it’s coded straight into your page using JavaScript.

Tag Manager is more versatile and may be used in conjunction with other tools and products. Global Site Tag (gtag.js), on the other hand, is primarily used in conjunction with other Google products.

(custom segments, e-commerce sales, time on page, bounce rate, engagement reports, and so forth). Google Analytics is used for all reporting.

GTM can be used for AMP sites and mobile apps:

Tag management for AMP sites and mobile apps is also possible with GTM. In the case of mobile apps, GTM can be a great helper as it allows you to add and edit your tags without releasing the latest version of your app, which users can download quickly.

What is Google Tag Manager used for? Best Use Cases

In this section –  You’ll learn

Best Use Cases of GTM

1. Keep tabs on PDF downloads
2. Keep track of your scrolling habits
3. Keep track of how many times a link is clicked.
4. Keep track of form submissions
5. Keep track of video activity

Using Tag Manager Shopify:

There are practically limitless methods to track activity across your sites and apps, and the user-friendly interface allows you to alter tags at any time. Tag Manager allows you to create and manage your own conversion tracking, web analytics, remarketing, and other tags.

GTM has the potential to track website activity to align with your business needs. ​Here are the 5 best Google Tag Manager examples that will improve your website tracking analytics.

Best Use Cases of Google Tag Manager

1. Keep tabs on PDF downloads

You can track PDF downloads with GTM and see what sources are popular or what your audience is interested in. As part of their marketing strategy, several companies make downloadable PDFs available on their websites, such as guidelines or white papers.

2. Keep track of your scrolling habits

You can add a tag to GTM that tracks a visitor’s scrolling activity. As a result, you’ll be able to better organize your website, distribute information, and identify areas for growth as you continue to expand your digital platform.

3. Keep track of how many times a link is clicked.

GTM allows users to track link clicks in a variety of ways, from how a visitor arrived at your site to the links they visited while browsing the pages. Their clicking activity provides useful insight into what information motivates users to take action or to visit a specific area that generates a lot of searches.

4. Keep track of form submissions

Tag Manager maintains that form submissions are logged and effectively directed or followed up on, based on your instructions. Each form has a specific role and goal, whether it’s for signing up for a newsletter, completing a questionnaire, or registering for an event.

5. Keep track of video activity

Videos are a popular marketing approach, and GTM’s video tracking tag can tell you how many people watched the video, how long they watched it, and when they watched it. And it gives marketers the ability to stay on top of marketing trends.

Using Google Tag Manager Shopify:

According to the Shopify Help Center, GTM can be installed using the theme code editor.

To integrate Tag Manager with your Shopify Plus store, follow these steps:

  • Have access to the checkout.
  • Instead of using GTM, use Shopify’s integration for
  • Google Analytics and Facebook Pixel.
  • GTM code snippets should be copied and pasted into your website.

8 Reasons Why You Should Use Google Tag Manager

In this section –  You’ll learn

8 reasons to use GTM
How to Boost PPC Advertising with GTM

Here are 8 reasons to consider – using GTM

#1. Tracking codes are deployed quickly.

New tags can be added quickly, and many of them don’t require any changes to the website’s code

#2. All tags are managed in a single location.

With Google Tag Manager Preview and Debug mode, troubleshooting and fixing tag issues is simple.

#3. Container templates that can be reused (recipes)

You can make your templates using popular tracking codes and parameters.

#4. It’s free

Although there is a paid version, the free version is more than adequate for most businesses (small and medium).

#5. Tag templates

This enables a marketer with little or no coding experience to customize tags without having to write sophisticated code.

#6. Safety and security:

All tracking scripts installed using custom HTML tags in GTM accounts are immediately scanned by Google and paused if they match a known malware domain, IP address, or URL.

#8. Permissions granted to users:

You can grant numerous people access to your Google Tag Manager account, each with different levels of viewing, editing, and publishing privileges.

How to Boost PPC Advertising with GTM:

With Tag Manager, advertisers could improve the efficiency of their pay-per-click (PPC) ads, and marketers could also get a better sense of the customer journey, or how people engage their website. People may personalize various features of their ads and track engagement across a variety of touchpoints in their PPC campaigns using the service.

It’s worthless to design a PPC ad and run it without knowing about your users. You need to think about things like various factors, such as:

  • The number of engagements
  • Engagement style
  • Landing pages with a lot of traffic
  • Landing pages that perform well and result in more conversions
  • Landing pages that aren’t converting as well as they should be

What are the benefits of Google Tag Manager?

What are the drawbacks (GTM)?
Collaborating with GTM – Accounts and containers creation

Tag Manager allows marketers to implement tags without having to rely on web developers, and that is one of the most significant advantages

GTM allows you to avoid touching the source code by allowing marketers to add and edit tags on their own.

Other benefits are that it works with non-Google goods and may make your site load faster depending on how many tags you’re using.

All third-party code is collected in one location, and It displays which tags are active on the page.

GTM offers a preview and debug mode that allows you to examine what works and what doesn’t before going live.

GTM lets you export all of your tags, triggers, and variables into a single file, which you may then use to create code templates.

GTM has an auto-event monitoring function that detects events without the need for customized JavaScript code. Once you’ve set those triggers, GTM will automatically start listening for unique website interactions.

GTM preserves an archived version of any update you make and offers you complete control over who can make what changes, allowing you to effectively manage who has access to the website. Google checks all tracking scripts automatically.

What are the drawbacks (GTM)? Google Tag Manager

  •  Even for the most basic setup, you must have some technical expertise
  • It’s a time investment unless you’re a seasoned developer
  • Make time for troubleshooting issues.

You will likely need a developer with knowledge of how the website was built, for more complex tags.

Collaborating with GTM – Accounts and Container Creation:

Create an account at and click “Continue” to get started.

Working with GTM Creating accounts and containers

What is the Google Tag Manager Extension in Chrome and how do I install it?

Setup and install Tag Manager
What is included for GTM Services

Google Tag Assistant (Legacy) is a free Chrome plugin that assists you in ensuring that your Google tags, such as Google Analytics, Tag Manager, Adwords Conversion Tracking, and others, are functioning properly. Tag Assistant allows you to make modifications to your tags while simultaneously verifying that they are firing as expected.

Tag Assistant allows you to make modifications to your tags while automatically verifying that they are firing as expected. Simply go to any page and Tag Assistant will show you all of the tags that are present. You’ll receive a report detailing any faults discovered as well as ideas for improvement.

Setup and install Tag Manager:

The highest level of organization is represented by a Tag Manager account. In most cases, a company just needs one account. A Tag Manager account can have one or more containers, and different container types, such as webpages, AMP pages, Android apps, and iOS apps, can be used for different reasons.

  • Create an account
  • Install the container
  • Add and publish your tags.

If you are unfamiliar with coding or do not have access to the code for your website or mobile app, you may need to hire a developer to help you with this stage.

What is included in Google Tag Manager Services:

If you are a WordPress beginner with no coding knowledge, you should not interfere with the coding of the WordPress site; a single snagged string could do much harm. So you can get GTM services from one of the Certified Partners.

Your website or app will be able to communicate with the Tag Manager servers once Tag Manager is deployed.

There are many GTM-certified partners, like Marcel Digital, that may provide services for you.

Their services for GTM setup and configuration solutions include:

  • Tag Manager account setup
  • Goal conversion and event tracking
  • Enhanced eCommerce tracking
  • Cross-domain tracking
  • Click-to-call tracking
  • Video tracking
  • Scroll tracking
  • Tag testing
  • Debugging GTM issues

Google Tag Manager WordPress: 6 Deadly Reasons to Start Using It

Why Using GTM on WordPress?
5 Killer Reasons to Start Using It
Learn How to Use GTM with WordPress in simple Steps

Are you considering setting up Google Tag Manager with WordPress? or What is Tag Manager for WordPress and what does it do?
Don’t worry, you’ll be able to install Tag Manager on your WordPress website at the end of this section.

You may use Tag Manager and one of the free WordPress plugins to rapidly add tags to your websites through a unified web interface Instead of changing the underlying code each time. Not only that, but you can now provide your team the ability to add and manage their tracking tags and snippets without giving them access to your site’s core code

You don’t have to manually add GTM container code snippets to your WordPress website because the Tag Manager plugin does it for you. Page metadata and user information are pushed into the so-called data layer by your GTM plugin.

Why Use Google Tag Manager on WordPress?

Tag Manager is an excellent tool to use if you want to interconnect analytics and marketing services on your WordPress site. It makes it simple to add and update different tracking tags on your website.

5 Killer Reasons to Start Using It:

Keep reading more about Tag Manager (GTM) for WordPress if you want a faster, safer, and more efficient approach to working with the scripts and tags that will be introduced to your website.

Google Tag Manager on WordPress

1. Improved Page Loading Times

GTM hub is better for page loading times; you may measure your website’s speed and then work to enhance this crucial metric.

2. Democratize Script and Tag Management

If you want to set up monitoring for a new conversion objective or add a new tracking script to your WordPress site quickly, you may do it using the GTM online interface.

You may access the GTM hub once you’ve activated Google Tag Manager via one of the third-party WordPress plugins. They can then add the tags they require without having to edit the site or get access to its underlying files.

3. Version Your Scrips and Tags

It’s simple to version and iterates your scripts using the Tag Manager’s visual interface. After that, you’ll be able to undo any modifications you’ve made.

4. Consistent conversion event details across all 3rd party systems

Another advantage of consolidating your monitoring and analytics data is that you’ll have consistent conversion event details across all third-party solutions.

5. A single, centralized dashboard

With Google Tag Manager, you can check which third-party scripts are executing on your site at a glance thanks to the dashboard. It should go without saying that you will be able to manage the tags for various websites from a single GTM account.

Learn How to Use Google Tag Manager with WordPress in Simple Steps

it’s quite easy to use this service on your WordPress website. After creating your free Google Tool Manager account, installing the free DuracellTomi’s Google Tag Manager (GTM) for the WordPress plugin will easily apply the relevant code to each page on your website.

Once your Tag Manager account and WordPress website are connected, you can start adding tags to your site to track a variety of data and events, including PPC tags, conversion codes, and e-commerce data, including WooCommerce data.

What are the site tags? What do they do?

Tags are pieces of code that website owners embed to collect data from their visitors.

There are several tags for gathering various types of data.

Analytics tags, meta tags, blog tags, and hashtags — site tags, web tags, analytics tags, tracking pixels, or image tags – They’re all different tags with varied functions, yet they’re all referred to as Tags.

What is Facebook Pixel Google Tag Manager and How to Add:

Why should I use Tag Manager to add a Facebook Pixel?
FIVE major advantages of using the Pixel with Tag Manager.
Learn how to quickly add a Facebook Pixel to Tag Manager:

In this section, you’ll discover how to use the Facebook Pixel on your website to produce more leads and money, as well as how to integrate it with GTM.

What is Facebook Pixel?

The Facebook Pixel is a tracking code that monitors particular actions that visitors take on your site and provides you with data to help you improve the performance of your Facebook advertising campaigns.

When you use the Facebook Business Manager to create and manage the Facebook Pixel, you can also utilize it to generate lookalike audiences to attract new clients.

Why should I use Google Tag Manager to add a Facebook Pixel?

The Facebook Pixel is crucial in three main areas: creating audiences, measuring, and optimizing them.

There are FIVE major advantages of using the Pixel with Google Tag Manager.

1. Get to know your audience.

It will be much easier to optimize your adverts in the future if you start gathering data about your website visitors today.

2. Make your audiences

You can create different audiences based on their actions on your website using Facebook Pixel data.

3. Create lookalike audiences

Lookalike audiences are one of the most effective tools for acquisition prospecting campaigns because they enable you to create a large audience with similar characteristics to individuals who have expressed interest in your product or service.

4. Keep track of conversions.

The Facebook Pixel will give you important information about all of the different actions users take on your website and will help you figure out how much revenue your advertising is bringing in.

5. Conversion optimization

If you want to target an audience that will make you more sales, Facebook will show your advertising to those who are more likely to do so.

The information you get from your Facebook Pixel gives you details on customers who make purchases on your website and how much they spend.

Learn how to quickly add a Facebook Pixel to Google Tag Manager:

After you’ve created the Facebook Pixel, you have two options for adding it to your Google Tag Manager: using Facebook Events Manager or via your GTM’s UI.

Adding the Facebook Pixel code to GTM:

1. First, sign in to your GTM account and choose your website’s container.

2. Now click “Add a new tag”

3. Then click on “Custom HTML Tag” where enter a name for your tag.
Now Go to Events Manager and select “Add Events”.

Events Manager tool - niche blink

4. Here you need to first Select “From a New Website” and then “Install code manually”.

5. To copy the complete pixel base code, click “Copy Code.”

Copy-Facebook-Pixel-base-code - niche blink

6. Back to Google Tag Manager and put the code into the HTML container.

7. Under “Tag firing settings,” choose “Once per page” from the “Advanced Settings” dropdown box.

8. Finally, pick “All Pages” from the “Fire On” menu, then click “Create Tag.”

Set Up Conversion Tracking Google Ads:

Google Ads Conversion Tag Manager
Setting Up Google Ads conversions

Conversion tracking can show you how well your ad clicks translate into valuable customer actions like sales, sign-ups, and form submissions on your website.

You’ll need to input the needed Google Ads Conversion ID and Conversion Label, as well as an optional Conversion Value, Transaction ID, and/or Currency Code, to set up conversion measurement in Google Ads.

Google Ads Conversion Tag Manager:

Conversions occur when a customer completes an action that you’ve determined to be worthwhile.

Conversion tags in Google Ads enable you to create reports that show you what happens after a customer clicks on your ad, such as whether they buy something, sign up for your newsletter, phone your business, or download your app.

Before you begin – What you need:

  • A website: this is where the conversion tracking code will be put, often known as a “tag,”
  • Ability to edit website: You or your web developer should be able to edit the website.

Setting Up Google Ads conversions:

1. Create a new Google Ads tag in Tag Manager. Select New Tag> from the home page, then Tag Configuration>, and finally Google Ads Conversion Tracking.

2. To complete the tag setup, log in to your Google Ads account and collect the following values:

  • Click the Tools and Settings menu, then Select Measurement: Conversions
  • Now Select the name of the conversion from the Conversion action column that you want to use
  • Conversion ID and Conversion Label should be copied.

3. Add the relevant Conversion ID and Conversion Label values from Step 2 to their respective fields in Tag Manager.

4. Finally, in the Triggering section, select one or more triggers to determine when the tag should fire, then click Save to finish your tag setup.

Tip: Use Google Tag Manager to install Google Analytics across your entire site and then import your Analytics goals and transactions into Google Ads to track the whole client journey across your site and incorporate conversions from sources other than Google Ads in your conversion reports.

Google Ads Remarketing Tag Manager: Benefits of Using Tag

  • What are the Benefits of using Remarketing Tag
  • Using the Google Ads tag to set up remarketing for the first time
  • How can you check if your remarketing tag is working?

Google Ads Remarketing Tag is a piece of code that connects your website visitors to remarketing lists, allowing you to target your advertisements to them. It measuring, conversion tracking, and remarketing solutions use the global site tag as a web tagging library.

In simple terms, It provides advertisers with a tool to watch their Google Ads account, ensuring that they have the data insights they need to make informed decisions that will improve their account’s performance.

What are the Benefits of using Remarketing Tags:

Google Tag Manager (GTM) allows for this tracking and enhancement, and it saves marketers time and work by allowing them to use tracking codes. This allows you to achieve your objectives and develop your business over time.

Using the Google Ads tag to set up remarketing for the first time

Before you begin, you have to be familiar with the coding of your website. Working with a developer or someone with a technical background is another option.

Google Ads Remarketing Tag Manager:


  • Log in to Google Ads
  • Click on the tools icon Google Ads then click Audience Manager under “Shared library”.
  • Now click Audience sources from which you can create remarketing lists.
  • In the “Google Ads tag” card, choose SET UP TAG.
  • Select whether the tag will capture conventional remarketing data or dynamic remarketing data that includes specific attributes and parameters.
  • Your global site tag and event snippet will be ready to use after the installation screen appears.
  • Click DONE.

Note: The global site tag must be added to every page of your site and For use on your website, the event snippet should not be copied and pasted as-is.

How can you check if your remarketing tag is working?

Verify that your remarketing tag is successfully implemented in your Google Ads account.

  1. First, click the tools icon menu button, and then under “Shared library”, select Audience Manager.
  2. From the menu on the left, select Audience Sources, then select Details

This is where you’ll find information about your global site tag’s status.

remarketing tag

Summary: Before Google Tag Manager, it was required to hard-code tracking parameters into a website or app. Marketers may now accomplish more with GTM.

You may use Google Ads remarketing tags to improve the effectiveness of your Google Ads account, and you can save all of your tags in one place.

Where do you find the best Google Tag Manager certification?

  • Where do you find a Tag Manager certification?
  • GTM Certification Cost

It can be difficult to keep track of many statistics and marketing tags on your website. Tags that are redundant or erroneous can cause data measurement to be skewed and your site’s performance to suffer.

Where do you find a Google Tag Manager certification?

You must take the Google Tag Manager Certification exam offered by Google Academy and pass it if you want to be certified in GTM. To pass the exam, you must get an 80 percent or higher score.

There will be five different courses ( Google Analytics Beginners, Advanced, Analytics 360, E-commerce Analytics, and Tag Manager).

You will receive your certification once you have completed the evaluation. The certificate will have a two-year validity period.

Google Tag Manager Certification Cost:

It’s free to use. Google Tag Manager is a free tool with no restrictions on how much you may use it (no limits on the number of page views).

Google Tag Manager Academy: 6 best Online Courses – All Free

1. Google Analytics for Beginners
2. Advanced Google Analytics
3. Google Analytics for Power Users
4. Google Analytics 360: Getting Started
5. Introduction to Data Studio
6. GTM Fundamentals

Analytics Academy teaches you how to use Google’s measurement tools so you can expand your business by collecting and analyzing data intelligently.

Analytics Academy online Courses – All Free

1. Google Analytics for Beginners:

Learn how to set up goals and campaign tracking in Google Analytics, as well as how to register an account, insert tracking code, examine basic data, and produce basic reports.

2. Advanced Google Analytics :

Advanced Google Analytics features, such as data collecting, processing, and customization, as well as more complex analysis and marketing tools, are covered.

3. Google Analytics for Power Users :

Learn and practice actionable analyses to assess business performance and find opportunities for improvement after you’ve become familiar with the range of capabilities Analytics has to offer.

4. Google Analytics 360: Getting Started :

Learn how to use BigQuery, Google Marketing Platform products, and Google Ad Manager interfaces, as well as crucial Google Analytics 360 capabilities that aren’t available in the basic product. to your advantage.

5. Introduction to Data Studio:

Introduction to Data Studio teaches you how to link your data and create Data Studio reports from the ground up.

6. Google Tag Manager Fundamentals:

Learn how marketers, analysts, and programmers can use Google Tag Manager to make tag implementation and administration easier.

How to choose the best Google Tag Manager Tutorial:

GTM is a virtually code-free method for controlling the tagging and tracking on your website. If you want to learn how to get started with GTM, there are a lot of Tutorials on the net or YouTube. Mind, when you pick a tutorial that suits you, consider the following topic if they cover related to GTM, then choose to learn.

Google Tag Manage – Tutorial

What Is Tag Manager?
Why Do You Need Tag Management?
GTM Basics
Previewing, Debugging, and Publishing Your Tags
Tag Migration Checklist
Scroll Tracking
Tracking Button Clicks
Tracking Lead Forms

What is Google Tag Manager Features? Best Custom Templates

What Google Tag Manager Support

In 2019, GTM included a new feature called Custom Templates. They’re a strong tag template system that makes it easier to publish tracking codes and reduces errors. Anyone in the community can use them to develop tag or variable templates to make tracking code management easier.

Tag Manager 360 and Google Tag Manager make it easier and safer to deploy tags across all of your marketing and measurement platforms, while also giving you more control over the tagging process. Auto-event triggers and built-in templates are other features that help marketers get the data they need without having to deal with programming.

Custom Templates use a sandboxed

Custom Templates use a sandboxed version of JavaScript to create a safer execution environment for your tags.

What Google Tag Manager Support: Google’s official Helpline

This is a Google official site, if you have any issues, go to and ask questions, they will help you. They also offer a page that outlines the tag template types that Google Tag Manager supports natively. In addition to these natively supported tags, the Community Template Gallery has the tag and variable templates maintained by third parties.

How to find Google Tag Manager Chrome Extension?

To know if Google Tag Manager (GTM Chrome Extension) is working or not- Check the website’s source code by right-clicking on any page and selecting ‘View page source,’ then looking for the GTM container code; if it’s there, Google Tag Manager is active. Use the preview and debug modes in Google Tag Manager. Google Tag Assistant is a handy tool that allows you to troubleshoot Various Google tags

What is the Container Name in Google Tag Manager?

A Tag Manager container can replace all other manually-coded tags on a site or app, including tags from Google Ads, Google Analytics, Floodlight, and 3rd party tags, which can be replaced by a Tag Manager container. So, what is a container Google Tag Manager is a collection of macros, rules, and tags associated with a Tag Manager account.

What is WordPress Google Tag Manager?

WordPress Google Tag Manager is a plugin that enables easy integration of Google Tag Manager with WordPress websites. It allows users to manage and deploy various tracking tags, such as Google Analytics, Facebook Pixel, and more, without directly editing the website’s code, simplifying the implementation and management of tracking codes.

Google Tag Manager vs Google Analytics

Google Tag Manager (GTM) is a tag management system that allows you to manage and deploy various tracking tags and code snippets on your website. It simplifies the process of implementing and updating tracking codes without modifying the website’s source code. On the other hand, Google Analytics is a powerful web analytics tool that provides insights into website traffic, user behavior, conversions, and other valuable metrics. GTM helps in managing and deploying Google Analytics tracking codes, among other tags, making it easier to track and analyze website data.


GTM is a popular tag management system (TMS) that allows marketers to manage all of their web code tags in one place.

GMT enables users to add marketing tags, or snippets of code, to their website to track and collect marketing data without having to change the code, hence optimizing the data collection process.

GTM tool is used only for storing and managing third-party code. on the other hand, Google Analytics is used for actual reporting and analysis.

What is Google Tag Manager used for – SEVEN Reason

1. Tracking codes are deployed quickly.
2. All tags are managed in a single location.
3. Container templates that can be reused (recipes)
4. It’s free
5. Tag templates
6. Safety and security
8. Permissions granted to users

With Google Tag Manager, advertisers could improve the efficiency of their pay-per-click PPC ads, and marketers could get a better sense of the customer journey, or how people engage their website.

Things You Should Know

1. Google tag manager ID

The Google Tag Manager ID is a unique identifier assigned to each Google Tag Manager container. It is a combination of letters and numbers, such as GTM-XXXXXX, and is used to associate tags and tracking codes with a specific GTM container.

2. Facebook pixel Google tag manager

Facebook Pixel can be easily implemented and managed using Google Tag Manager. By setting up the appropriate tags and triggers in GTM, you can track and optimize Facebook advertising campaigns without directly modifying your website’s code.

3. Google tag manager NoScript

The Google Tag Manager NoScript feature provides a fallback mechanism for users who have JavaScript disabled. It allows you to include alternative HTML code or tracking pixels that will be displayed when JavaScript is not supported by the user’s browser.

4. NextJS google tag manager

To integrate Google Tag Manager with Next.js, you can utilize the react-gtm-module package, which provides a simple way to add GTM to your Next.js applications. This package handles the initialization and loading of GTM scripts on each page.

5. Webflow Google tag manager

To implement Google Tag Manager in Webflow, you can add the GTM container code to the custom code section of your Webflow project. This allows you to manage and deploy various tracking tags and codes using Google Tag Manager’s interface.

6. Google tag manager consulting

Google Tag Manager consulting services offer expert guidance and support in setting up, optimizing, and managing GTM implementations. Consultants help businesses with tag strategy, implementation planning, troubleshooting, and ensuring accurate data collection and tracking for effective marketing and analytics.

7. Google Tag Manager gravity forms

Integrating Google Tag Manager with Gravity Forms allows you to track form submissions and capture valuable data for analysis. By adding the appropriate tags and triggers in GTM, you can easily monitor form interactions and send data to other tracking tools or platforms.

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