Best Key Dimension and Metric in Google Analytics with Example for Digital Marketing are fundamental building blocks of all reports that help you segment, organize, and analyze your traffic data. For an analyst, knowing the differences between metrics and dimensions is essential. So let’s look at the differences between the two and how they might be easily combined.
This article will teach you the following:
- What is a metric in Google Analytics
- What is a dimension in Google Analytics
- Examples of metrics and dimensions
- The most important metrics in Google Analytics
Table of Content:
- What is Google Analytics’ | Difference Between a Demension and Metric in google analytics
- 10 Best Key Metrics in Google Analytics for digital marketing:
- Google Analytics Dashboard Make Your Life Easier:
‘What is Google Analytics’ | Difference Between a Metric and a Dimension?
Google Analytics is a website analytics tool developed and launched in 2005 by Google. It allows you to monitor your website’s traffic and user behavior.
What is Dimension and Metric in Google Analytics?
A dimension is a description, a characteristic, a feature, or an aspect of your data in some ways. In Google Analytics, dimensions are ways to display and segment qualitative data in conjunction with metrics. For example, in a report that helps eCommerce merchants determine which pages inspire consumers to further explore their website, the metric bounce rate may be seen using the dimension value landing page.
In the Behavior > Site Content > All Pages report, you’ll find a data table with dimensions and metrics.
Google Dimensions are attributes of your data.: All of your reports have dimensions, though you may see various ones based on the report. They can assist you with organizing, segmenting, and analyzing your data.
What are google analytics metrics: In a Google Analytics report, metrics are expressed as numbers (number values, percent, $, and time).
7 Best Key Dimension and Metric in Google Analytics with Example for Digital Marketing that marketers should export-
- Session duration.
- Average pages per session.
- The ratio of new to returning visitors.
- Bounce Rate.
- Organic vs. paid sessions.
- Google Ads.
- Search Console – Queries.
“Is google analytics free”?
The Google Analytics tool allows you to track and analyze important information about your website and visitors.
“Is Google Analytics Free?” is a common question. — The answer is — Yes, everyone can use the regular version for free.
There are two versions of the tool:
- Standard Analytics (free)
- Analytics 360 (paid)
“Metric in Google Analytics for Beginners” shows how to build up a Google Analytics account, add tracking code, and configure data filters Metric. So if you are new then you have to learn to google analytics for beginners basic, how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.
How to Use Google Analytics:
The instructions for using the google analytics tool are outlined below:
- Make an account with Google Analytics.
- The name, URL, and industry of the website you want to track should all be entered.
- Make your property more appealing by adding a view.
- After the head tag of your website, add your tracking code.
- Verify your GA account to see if the code is active.
What is a Metric in Google Analytics?
Metrics in Google Analytics are individual elements of a dimension that can be measured. In simple words, a Metric is a quantitative measurement of your data that can be the sum of ratios.
A metric is a number, It could be a decimal or a whole number.
If you’re familiar with Google Analytics, there some commonly known examples of metrics are session, page views, bounce rate, time on site, pages per session, and % new sessions.
Metric in Google Analytics Explained! Whether you’re a first-time entrepreneur learning the ropes or a seasoned pro at digital marketing, we’ve got you covered.
In Google Analytics, what do the user’s metrics measure?
Google Analytics user metric is the amount of new and returning users who visit your site during a set period of time or app within a given date range.
For Google to determine which traffic belongs to which specific user they use a tracking cookie – An attribute of a data set that allows it to be grouped for easier analysis in metric in google analytics
What is a Dimension in Google Analytics?
The specific attribute which we can see to segment our data is known dimension, and typically represented as a text or date attribute and used in conjunction with a metric. In short, “Dimension Analytics” in google is a descriptive attribute or characteristic of data, for example Browser, Landing Page, and Campaign.
Keep in mind When we use a dimension in Google Analytics we take the single value and break it down by the dimension.
Examples of dimensions and metrics in Google Analytics: There are some examples of dimensions like Browser, Exit Page, Screens, and Session Duration that appear by default in Analytics, Use them to improve the organization, segmentation, and analysis of your data.
Examples of dimensions include:
- Device Category
How to create and edit custom dimensions and metrics?:
Custom dimensions and custom metrics are similar to default dimensions and metrics in that they can be used to collect and analyze data that isn’t automatically tracked by Analytics.
It takes two steps to create a custom dimension or metric. To begin, configure your property’s custom dimension or metric. Then make changes to your tracking code. You must finish them.
Modify your google analytics tracking id/code: You must also change your analytics tracking id if you set custom dimensions or metric in google analytics property. This should be done by a professional developer.
What are cloudwatch metric dimensions: You can use the AWS CLI or an API to submit your own metrics to CloudWatch. Data about a metric is stored in CloudWatch as a sequence of data points, and data points with a period of fewer than 60 seconds are available for 3 hours. A timestamp is connected with each data point. You can even publish a statistic set, which is an aggregated group of data items.
You can read or view CloudWatch metrics, for this – Go to https://console.aws.amazon.com/cloudwatch/ to access the CloudWatch console. Select Metrics from the navigation pane. Select the EC2 metric namespace from the drop-down menu. Choose a metric dimension to work with (for example, Per-Instance Metrics).
The most important metric in Google Analytics
Although the list of metrics is extensive, not all of them are important to track.
- PageviewsBounce rate
In summary: A metric is a quantitative value that we want to measure, track and analyze so we can make data-driven decisions for our business.
It’s critical as an analyst to understand the differences between metrics and dimensions, as well as how to split down your measurements into multiple dimensions.
Consider these simple definitions to better understand how dimensions and metrics function in Google Analytics.
- What you wish to measure is a parameter.
- The size should be measured in metric units.
What is Primary and secondary dimensions:
By default, primary dimensions are displayed, which provide high-level insight into how the dimension performs with respect to a set of measures. Click on ‘Other’ in the Primary Dimension to see a complete list of dimensions (including age, ethnicity, gender, mental/physical abilities, and characteristics, race, and sexual orientation), menu, and scroll through the drop-down option.
Secondary dimensions: is a key value in your report that adds another degree of sorting and/or aggregation, and that can be altered, such as educational background, geographic location, income, marital status, parental status, religious beliefs military experience, and so on.
Custom dimensions and metrics:
Custom dimensions and custom metrics are like default dimensions and metrics in Google Analytics account, You can use them to collect and analyze data that Analytics doesn’t automatically track.
Difference Between a Metric and a Dimension:
Dimensions are attributes of your data. For example, the dimension City indicates the city while Metrics are quantitative measurements, of a total number of sessions.
Not every metric and dimension can be mixed. Combining dimensions and metrics that have the same scope makes sense. Sessions, for example, is a session-based metric that can only be used with session-level dimensions such as Source and City.
10 Best Key Metrics in Google Analytics for digital marketing:
Google Analytics helps businesses analyze the effects of marketing campaigns by providing information on who visits a website and what they do when they do so.
There are 14 important that you should use to make a data-driven business, you find them in the Google Analytics dashboard or via the API.
Audience – Number of users and sessions
Users mean “unique visitors” these metrics give the number of individual visitors to a website during a given time, and sessions while sessions represent the number of users who have been active with that site. If you have 100 users and 200 sessions, for example, it’s acceptable to assume that each user viewed the site twice on average within the stated time period.
In Audience > Overview, you can see user and session data.
Average Session Duration: a user spends on the website in a single session is known as the average session duration. This metric in google analytics is a good proxy for user involvement at a high level.
You may alter how much inactivity defines a session finish in your Google Analytics Session Settings. The default amount of idle time that ends a session is 30 minutes.
If there are no hits on a session’s last page, Google Analytics estimates the duration of the session by subtracting the time of the first hit on the last page beginning with the first hit on the first page.
It’s located under Audience > Overview.
3. Average pages per session: The average number of pages a user views in a single session on your site is called average pages per session. If the number of pages per session increases, it could indicate that your users are more engaged with your content.
It’s a good idea to look at this metric as well as the average session duration. Use ga: pageviews per session if you’re using the API to get the metric in google analytics.
4. Devices: While both mobile and desktop website experiences are important to evaluate, the Devices metric in Google Analytics highlights how many users visit your website’s mobile, and tablet devices.
The metrics for devices may be found under Audience > Mobile > Overview.
5. Bounce Rate: A bounce is defined as “a single-page session on your site.” It is the percentage of users who visit only one page on a website before leaving.
A high bounce rate could suggest a technical issue, content that doesn’t adequately satisfy a user requirement or insufficient marketing campaign user targeting. You should segment your site visitors to see if you can figure out what’s causing the problem. If you have a high bounce rate (above 70%).
Go to Audience > Overview in Google Analytics to get your website’s overall bounce rate.
6. Acquisition – Organic vs. paid sessions: The Acquisition in Google Analytics is Reporting section that is used to identify how users arrive at your website – and how successful certain marketing campaigns are in attracting users.
The users who came from a non-paid search engine results page (SERP) called organic search traffic to indicate the effectiveness of your SEO strategies and users who clicked on an advertisement in paid search is traffic and indicate the effectiveness of your ad campaigns.
Use ga:acquisitionTrafficChannel if you’re using the API to get the analytics.
7. The ratio of new to returning visitors: It varies depending on the industry, but a respectable return visitor percentage is around 30% on average. And if you can achieve a 50/50 split between new and recurring visitors, you’ll be in great shape.
You may determine how well your promotions drive new or current user traffic by comparing the ratio of new users to returning visitors.
8. Behavior – Newsletter opens: Use the menu in the left sidebar of your Google Analytics dashboard to get Behavior reports. The Behavior section shows you what your visitors perform on your website, including which pages they view and what actions they take.
You can monitor the success of email campaigns and break down traffic by additional criteria, such as browser and demographics, by integrating email tracking into your Google Analytics account.
9. Google Analytics search queries: The google analytics search queries report, located under Acquisition— allows users to view which search queries generated the most impressions for your URLs.
Here you can look at queries with strong positions but low click-through rates, as well as landing sites with high click-through rates but poor positioning.
What role do metrics play in digital marketing campaigns?
Digital marketing metrics and values are used by KPIs marketing teams to measure and track the performance of their marketing campaigns. It’s simple to define targets and goals and monitor performance based on those values by creating particular digital marketing KPIs.
They are one of the most crucial aspects of every campaign, and without them, marketing teams would have no way of knowing whether or not their marketing plan is successful.
Google Analytics Dashboard Make Your Life Easier:
Google Analytics dashboards are basically a collection of data visualizations, or “widgets”, that allow you to quickly visualize your data. To get you started, each view/property provides a default dashboard.
Generally, dashboards allow segmentation by one or more dimensions to narrow down sets of metrics in google analytics.
One of the best things about dashboards is Shared Google Analytics Dashboards to Download. You can find a lot of great examples created by others to import into your Analytics account.
Shared Google Analytics Dashboards can save you a lot of time and provide you with a lot of inspiration on how to use dashboards.
To view your dashboards, go to Google Analytics’ left-hand menu and select Dashboards.
These dashboards are completely customizable by user and can include up to 12 widgets and can have up to 20 private dashboards for each user – and up to 50 shared dashboards.
There are four areas to the Google Analytics dashboard:
Audience: helps you in identifying who your clients are, and other information.
Acquisition: highlights how customers arrive at your website.
Behavior: What customers do on your website is described by their behavior, conversions check whether clients do the actions you want them to metric in google analytics.
What scope levels are available for dimensions and metrics:
The scope is divided into four categories: product, hit, session, and user. The value of a product is applied to the product for which it was set (Enhanced Ecommerce only). Hit – the value is applied to the single hit for which it was set. The value assigned to all hits in a single session is called a session.
How can you check the status of your Google Analytics QR code tracking?
Using Google Analytics campaign monitoring, there are four steps to generate URLs and QR codes that may be tracked.
- Create a campaign strategy.
- With Google Campaign Builder, you can make unique URLs for each channel.
- Use your chosen URL shortener to shorten the link.
- Produce the QR Code
- Google Analytics QR Code Tracking
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