Google Analytics Dimensions in Google Analytics are techniques to present and segment qualitative data alongside metrics. The metric bounce rate, for example, can be shown using the dimension value landing page in a report that helps eCommerce merchants understand which pages excite consumers to explore their website further.
If you want to make a custom report in Google Analytics or Google Data Studio, you have complete control over which dimensions and metrics to include. But be careful; you can end up with a report that is useless. I’ll explain the difference between dimensions and metrics in this post. And what to watch out for if you decide to combine the two.
What are the Google Analytics dimensions?
Google Analytics dimension definition: A dimension is a descriptive trait or feature of an object that can have many values or uses Google Analytics to view and segment qualitative data in conjunction with metrics. For example, a session may originate in “London” or “Washington.” Another example of google dimensions is viewing the metric bounce rate in a report using the dimension value landing page.
All of the data in Google Analytics, as well as all report variables, is either a dimension or a metric. Dimensions are aspects of your data, according to Google.
A dimension (google analytics dimensions) is, in some ways, a description, a feature, or an aspect of your data. It’s a qualitative variable rather than a quantitative one. Let me illustrate this with a few instances of metrics:
- City
- Device
- Source/Medium
- Campaign
- Page
- Goals
- Products
Have you noticed what they have in common? They’re all made up of words rather than numbers. Of course, some aspects, such as the hour and date, are expressed in numbers. However, the dimension is a characteristic or feature of the user, not how or what the person does on your site. The data collected is described by dimensions.
You may see dimensions in the first column of your reports, which gives you an idea of how many more dimensions there are. Click the Secondary dimension option to see what other dimensions you can add to the Acquisition: Source/Medium report, in this case.
You can browse through all dimensions you can add to this report by clicking on ‘Display as an alphabetical list.’ It’s a simple way for you to learn about dimensions.
How to use Google Analytics Dimensions:
Dimensions segment to characterize who a person is in the first place, whereas metrics monitor what they do.
Dimensions, for example, can be utilized to determine the gender, age, and location of the typical user. While knowing that one customer is from Seattle isn’t especially useful, knowing that 87 percent of the company’s customers are from cities is, because city dwellers have well-defined social and financial interests that the corporation can accommodate.
Google Analytics dimensions can also be used to track the path taken by customers as they navigate the site. Understanding how a consumer gets to the product they want can help you figure out how easy the site is to browse, which pages are most effective at turning people into paying customers, and which pages aren’t worth preserving.
Improving the company’s online store on a regular basis is a crucial aspect of eCommerce success, and Dimensions may help determine where to focus the company’s efforts.
Consider what you want to measure first when developing custom reports, segments, or more complicated custom dimensions and custom metrics. Consider the level or scope of your dimensions and metrics. Consider whether everything makes sense. If you wish to include the Sessions metric in a custom report, make sure to use the Session-level scope! Also, don’t mix hit-level and session-level variables together.
Three critical dimensions for eCommerce retailers to keep an eye on:
Looking at facts via many lenses is necessary to grasp the wider picture of google analytics dimensions.
User Type: This Dimension identifies if a user is new or returning, and it’s very valuable for determining the effectiveness of advertising efforts and site stickiness.
Source: Informs retailers about the origins of their traffic. Monitoring acquisition sources is critical for building an online business, and the Source/Medium dimension can help with that.
Geo Network: Understanding where users live might affect a retailer’s marketing and product development initiatives if the shop sells and sends tangible things.
What are the types in Google Analytics dimensions?
Google Analytics dimensions are divided into two categories:
1. Default Dimensions – these are the dimensions that come standard with Google Analytics reports.
2. User-defined dimensions are called custom dimensions.
Note that in GA reports, both default and custom dimensions can be used as primary or secondary dimensions.
In Google Analytics, what is a default dimension?
Default dimensions are the ones that come standard with Google Analytics reports. They have dimensions that are ready to implement.
- Gender
- Age
- City
- Source/Medium
- Keyword
- Browser
- Device Category
- Operating System
What are Custom Google Analytics Dimensions:
You can track certain “additional” data that Google Analytics doesn’t track out of the box with google analytics custom dimensions.
You may, for example, see which of your blog’s authors is getting the most views, what content a particular user is looking at, which of your targeted keywords is bringing in the most traffic, and so on.
How to use custom dimensions google analytics:
User-defined dimensions are the following:
Google Analytics dimensions: If you wish to measure a user’s attribute that no default dimension can, you’ll need to design and use your own dimension.
You can, for example, establish your own dimension to identify and record terms that led to a phone call on your website.
In Google Analytics, you can also design your own dimension to retrieve website usage data by authors, signed-in or logged-out users, or to measure conversion data and time.
You can import data from custom dimensions that Google Analytics does not automatically gather (such as CRM data, phone call data, logged-in users data, and so on) and correlate it with Google Analytics data.
Examples of Custom Google Analytics Dimensions:
Let’s look at some of the ways you can use custom dimensions on your WordPress site.
1. Logged In: If you’re an eCommerce shop owner, for example, you can construct reports to see the gender, top pages, and revenue of your logged-in users.
2. User ID: Setting User ID as a custom dimension on a membership site can provide precise information about visitor activity and logged-in users’ preferences.
3. Post Type: If your WordPress site has numerous custom post kinds, you can use custom dimensions to track the performance of each one. Consider the case where you manage a review site that covers a variety of product categories.
4. Author: If you have a multi-author blog, author monitoring can provide you with vital information about your authors’ performance.
You can learn about google analytics dimensions:
- Your blog’s most popular author
- How many page views does each author receive?
- Analyze the bounce rate to see which authors’ pieces keep visitors on your site.
5. Category: This information can help you save time and money. For example, instead of wasting time on a category that your visitors don’t care about, you may focus your efforts and resources on the ones that function best.
6. Created at: If the majority of your most popular content was created a year ago, it indicates that your most recent articles are not getting traction with your audience. In that situation, you can concentrate on producing excellent content and promoting your most recent pieces in your field.
7. Tags: Tags provide even more information about what works best on your website. It also aids you in developing future content ideas for your site based on the most popular tags.
8. SEO Score: Based on your SEO scores, you can get a data-driven report that will help you rearrange your SEO approach to improve organic traffic. You can build up a custom dimension for the SEO Score if you use the Yoast SEO plugin.
9. Focus Key: Another custom Google analytics dimensions you may add to your site is Focus Key. You can monitor which All in One Focus Keys are bringing in the most organic traffic and get data-driven recommendations for upcoming content.
How to see custom dimensions in google analytics?
The report of the Custom dimensions in Google Analytics is best viewed with MonsterInsights Dashboard reporting. Without having to enter your Google Analytics account, you may view the most comprehensive reports right from your WordPress dashboard.
For google analytics dimensions: Go to Insights » Reports » Dimensions on the MonsterInsights dashboard to see your custom dimension reports.
You can find the custom dimensions report in Google Analytics in two ways:
Using a typical report: Adding a secondary dimension to your regular report is probably the simplest approach to locate your custom dimensions report in Google Analytics.
Making a customized report: If the following conditions apply, you can build a custom report by selecting a custom dimension as the primary dimension:
- Your custom dimension should be labeled as the primary dimension.
- You want to add more than two dimensions per row (custom reports can have up to five).
What is a primary dimension in Google Analytics?
In Google Analytics, a primary dimension is the default dimension applied to a report:
When you go to a report, such as the ‘channels’ report, the default dimension that appears on the report is the primary dimension:
FAQs – Google Analytics Dimensions:
What are Google Analytics custom events?
Custom events are those that you create yourself. Only utilize a custom event if none of the other three categories will suffice for your needs. Most basic reports do not include custom events. For significant analysis, you’ll need to create custom reports for google analytics dimensions.
Custom events required an equal mix of planning and technological know-how, and they will unearth vast amounts of user interaction and conversion data. The first step in every Google Analytics event is to learn how the essential code is put together. Custom events are created by adding an HTML event to a web page element (e.g., clicks, loads, mouse-overs, etc.) and then sending event data to your account using Google’s standard Google Analytics JavaScript.
What is a secondary dimension in google analytics?
Difference between primary and secondary dimensions:
The default field for sorting and/or aggregating your report. Each primary dimension value has its own row in several report tables. Secondary google analytics dimensions, the key value in your report that allows for additional sorting and/or aggregation.
What to Read Next:
- Dimension and Metrics Analytics with Examples
- What is a Metric in Google Analytics
- Dimensions and Metric in Google Analytics
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