The Ultimate Guide to Shopify Plus SEO: 20 Best Tips

adminAugust 5, 2024

0 177 7 minutes read

Shopify Plus SEO is a set of search engine optimization adjustments to Shopify Plus sites. Shopify Plus SEO initiatives include removing duplicate product page links, reducing JavaScript-dependent content, making faceted navigation adjustments, and more.

While the SEO basics are the same between Shopify and Shopify Plus, the types of brands on Shopify Plus will most likely face more complex challenges. Larger inventories to manage, JavaScript frameworks, and increased technologies are all challenges that Shopify Plus stores are likely to face, and store owners need to be aware of how these elements impact SEO. Hopefully, this guide serves as a good starting point to helping improve your Shopify Plus store from an SEO perspective.

Here are the key points for optimizing Shopify Plus for SEO to drive more organic traffic and sales:

Shopify Plus SEO can significantly increase your store’s visibility in search engines, attracting more qualified traffic. However, it typically costs $1,500 to $5,000 per month to implement effectively.
As search engines are a primary traffic source for many online stores, optimizing your Shopify Plus store for SEO is critical. This helps you gain more visibility on search result pages.
Proper Shopify Plus SEO implementation involves various techniques like keyword research, on-page optimization, content creation, link building, and technical SEO. This can help drive more high-intent, qualified traffic to your store.
By focusing on Shopify Plus SEO, you can improve your chances of attracting and retaining customers through enhanced visibility and discoverability in the search engine results pages.

The key is to invest the necessary resources into Shopify Plus SEO to maximize your store’s organic traffic and sales potential from search engines.

What is Shopify Plus SEO?

Shopify Plus is an excellent choice for large-scale e-commerce businesses, in part due to its SEO-friendly nature.

shopify plus seo

Shopify Plus SEO involves utilizing various tools and techniques to enhance the visibility and rankings of a Shopify Plus website on search engines. However, Shopify Plus users often face challenges such as duplicate content, JavaScript rendering, and site speed issues that need to be properly addressed.

Resolving these Shopify Plus-specific SEO problems can help increase the website’s rankings, driving more visits, conversions, and ultimately, revenue for the business.

Shopify Plus SEO is focused on optimizing various elements of an online store to improve its visibility and ranking in organic search results.

The key points are:

Shopify Plus SEO involves adjusting content, structure, and other store elements to make the site more search engine-friendly.
This optimization process helps improve the store’s ranking for target keywords that potential customers are searching for.
By making the Shopify Plus store more discoverable in organic search, it increases visibility for users looking for products or services like those offered.
Improved organic search visibility and ranking directly translate to more qualified traffic being driven to the Shopify Plus store.

Investing in comprehensive Shopify Plus SEO is critical for online stores that rely heavily on search engines as a primary traffic source. It helps them become more discoverable to their target audience, leading to higher traffic and sales potential.

What is the Cost of Shopify Plus SEO?

The cost of implementing effective Shopify Plus SEO can vary widely depending on the size and complexity of the online store:

The typical cost range for Shopify Plus SEO services is between $1,500 to $5,000 per month.
Larger stores with a very extensive product catalog, say 2,000 product pages, will require significantly more work and resources to optimize compared to a small shop with only a dozen products.
The more pages and content that need to be created, optimized, and maintained, the higher the monthly SEO costs will be.
In addition to the initial optimization work, ongoing monthly maintenance and support from an SEO agency or consultant will also incur an ongoing monthly fee.

So the size, scale, and specific SEO needs of a Shopify Plus store are the key factors that determine the actual monthly cost for comprehensive search engine optimization. Proper budgeting is essential to ensure a positive ROI from Shopify Plus SEO investments.

9 Tips to Improve Shopify Plus SEO

Follow these tips to effectively plan and implement SEO for Shopify Plus stores:

1. Conduct Comprehensive Keyword Research:

- Identify the most relevant and high-intent keywords for your Shopify Plus store’s products and services.
- Use a mix of short-tail, long-tail, and semantic keywords to target different stages of the buyer’s journey.

2. Optimize Page Titles and Meta Descriptions:

- Craft compelling, keyword-rich titles and meta descriptions for all your Shopify Plus pages.
- Ensure they accurately reflect the page content and appeal to user search queries.

3. Enhance On-Page Optimization:

- Strategically incorporate target keywords throughout your page content, headings, image alt text, and URLs.
- Ensure a logical, user-friendly site structure and navigation.

4. Create High-Quality, Informative Content:

- Develop valuable, relevant content like blogs, product guides, and educational resources.
- This helps establish your Shopify Plus store as an industry authority and improves search visibility.

5. Improve Site Speed and Technical SEO:

- Optimize images, enable caching, and minimize render-blocking resources.
- Ensure your Shopify Plus site is mobile-friendly and has a secure HTTPS connection.

6. Build Authoritative Backlinks:

- Earn high-quality, relevant backlinks from credible industry websites and influencers.
- This helps boost your Shopify Plus store’s domain authority and search rankings.

7. Leverage Shopify Plus-Specific Features:

- Take advantage of built-in SEO tools like automatic sitemap generation and structured data markup.
- Customize your Shopify Plus store’s theme and code to further optimize for search engines.

Shopify Plus lets you add structured data using Liquid or third-party apps. Smart SEO is a top Shopify Plus SEO app for implementing structured data.

Best Shopify Plus SEO Apps

shopify plus seo

Here are some of the best Shopify Plus SEO apps to consider:

Smart SEO – Provides comprehensive Shopify Plus SEO optimization, including structured data implementation, on-page SEO, and SEO analytics.
SEO Manager by Boost – Helps with keyword research, metadata optimization, sitemap generation, and other essential SEO tasks.
SEO Image Optimizer – Automatically optimizes product images for faster loading and better search visibility.
SEO Booster – Offers features like URL optimization, robot.txt editing, and Google Search Console integration.
SEO Suite by Growfy – Combines SEO auditing, content optimization, and link-building tools in one Shopify Plus app.
SEO Meta Editor – Allows easy customization of page titles, descriptions, and other metadata directly from the Shopify Plus admin.
SEO Image Alt-Text Generator – Automatically generates relevant alt text for product and category images.
SEO Site Crawler – Provides a comprehensive site audit to identify and fix Shopify Plus SEO issues.

Hire a Shopify Plus SEO agency

Addressing Shopify Plus SEO issues, as well as auditing and optimizing your online store, requires a deep understanding of the platform and comprehensive digital marketing expertise.

Working with specialized Shopify Plus SEO agencies is recommended in this context. These agencies have the necessary knowledge and experience to assess your Shopify Plus store, identify areas for improvement, and implement targeted tactics to enhance your website’s search engine visibility and ranking.

By partnering with a dedicated Shopify Plus SEO agency, you can leverage their platform-specific expertise and comprehensive digital marketing strategies to drive more organic traffic, improve your online store’s performance, and ultimately boost your sales.

These agencies have:

Deep understanding of Shopify’s platform
Access to specialized tools
Ability to bring targeted traffic to your website

Hiring a Shopify Plus SEO agency allows you to focus on other business priorities while experts handle complex SEO implementation. It’s a strategic move for Shopify Plus stores seeking to boost their online presence and sales efficiently.

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5 SEO issues to consider with Shopify Plus

To be honest, Shopify Plus SEO is not without its shortcomings. Here are five issues to consider.

shopify plus seo

Here are 5 key SEO issues to consider when working with Shopify Plus:

1. Duplicate Content:

- Shopify Plus automatically generates multiple URLs for product pages, leading to potential duplicate content issues.
- Proper URL structure, canonical tags, and page-level optimization are crucial to addressing this.

A common issue with Shopify Plus is that:

The page accessed from the category page may not be the canonical URL, leading to potential duplicate content problems.

To address this, the solution is to:

Adjust the product.liquid file
This ensures the category pages on your Shopify Plus website link to the correct, canonical product pages
It helps maintain the integrity of your website’s content structure and prevents search engines from indexing duplicate pages

2. JavaScript Rendering:

- Shopify Plus relies heavily on JavaScript, which can impact how search engines crawl and index the website.
- Ensuring proper JavaScript rendering and indexation is essential for optimal search visibility.

3. Site Speed:

- Shopify Plus stores need to be optimized for fast loading times to meet search engine performance requirements.
- Techniques like image optimization, content delivery network (CDN) usage, and code minification can help improve site speed.

4. Structured Data Implementation:

- Shopify Plus provides tools like Liquid and third-party apps to implement structured data markup.
- Properly structuring products, reviews, and other relevant data can enhance search engine visibility.

5. Pagination and Filtering:

- The way Shopify Plus handles pagination and filtering can create SEO challenges, such as duplicate content.
- Implementing best practices for pagination and filtering is crucial to maintaining search engine crawlability.

Outro

Shopify Plus is a user-friendly and robust platform that supports business growth and SEO improvement. Its extensive built-in features cater to both beginners and advanced users.

Shopify Plus offers built-in SEO features, such as automatic sitemaps and mobile-optimized pages, that work well out of the box. However, the platform also has limitations that require deeper expertise to address effectively.

As an e-commerce platform for large-scale businesses, Shopify Plus offers more flexibility and customization than standard Shopify websites.

Shopify Plus SEO is the process of enhancing the visibility and rankings of a Shopify Plus store. By optimizing the SEO of a Shopify Plus store, businesses can improve their organic traffic and, in turn, increase their profits.