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Amazon vs Shopify! Which One is the Best for YOu

Amazon vs Shopify, Both Amazon and Shopify have their own unique strengths and weaknesses when it comes to dropshipping. Amazon’s massive marketplace easily attracts millions of potential customers worldwide, providing dropshippers with broad reach and exposure. In contrast, Shopify primarily gives businesses the tools to build a stand-alone online store, rather than directly placing them in front of a large customer base like Amazon.

In this article, we’ll provide a comprehensive comparison of Shopify and Amazon to help you determine which platform is the best fit for your dropshipping business.

Amazon vs Shopify!

Shopify is great for building your own brand, while Amazon is ideal for leveraging an existing marketplace. Amazon is primarily a marketplace platform where sellers can list their products to access Amazon’s large customer base. Shopify, on the other hand, provides a platform for businesses to build and customize their own branded online stores.

amazon vs shopify

Amazon vs Shopify

Understanding Amazon

Amazon is the world’s largest e-commerce marketplace, boasting over 300 million active customer accounts globally. By leveraging the power of the Amazon platform, businesses can tap into a vast customer base and benefit from the platform’s extensive logistics and fulfillment capabilities.

  • Platform Type: Third-party marketplace.
  • Features: More than 197 million consumers, the Amazon FBA (Fulfillment by Amazon) program for storage, packing, and shipping.
  • Pricing: 99 cents per item sold on the individual plan; $39.99 per month for the professional plan.
  • Ideal For: Those who want to take advantage of the thriving Amazon marketplace.

Pros of Amazon:

  • Massive Reach: Amazon provides access to a vast customer base, making it easier to reach a wide audience.
  • Streamlined Fulfillment: Amazon’s logistics and fulfillment services, including Fulfillment by Amazon (FBA), can simplify order processing and shipping for merchants.
  • Established Trust: Customers tend to trust and recognize the Amazon brand, which can instill confidence in your products.
  • Access to a large customer base, and established platform.

Cons of Amazon:

  • Competitive Marketplace: Selling on Amazon means competing with countless other merchants, making it challenging to stand out.
  • Commission Fees: Amazon charges sellers a commission on each sale, which can eat into profit margins.
  • Limited Branding Opportunities: Merchants have limited control over the presentation and branding of their products on the Amazon platform.
  • Competition with other online merchants, less control over branding.

Understanding Shopify

Shopify, on the other hand, is a comprehensive e-commerce platform that enables businesses to build and manage their own online stores. It provides a wide range of features and tools to help merchants create a customized, branded shopping experience.


  • Platform Type: Website builder and host.
  • Features: Customizable templates, easy drag-and-drop technology, SSL certificate.
  • Pricing: Ranges from $39 to $399 per month.
  • Ideal For: E-commerce entrepreneurs looking to develop their own brand.

Pros of Shopify:

  • Customizable Storefront: Shopify offers a wide range of customizable themes and design options, allowing merchants to create a unique and branded online presence.
  • Scalability: Shopify is designed to grow with your business, offering a range of pricing plans and features to accommodate your evolving needs.
  • Comprehensive Suite of Tools: Shopify provides a robust suite of tools, such as inventory management, payment processing, and marketing features, to help streamline your e-commerce operations.
  • User-friendly, mobile-friendly themes, marketing features, analytics, and third-party integrations.

Cons of Shopify:

  • Monthly Subscription Fees: Shopify charges a monthly subscription fee, which can be an ongoing expense for your business.
  • Limited Marketplace Exposure: Shopify does not inherently provide the same level of customer base and marketplace exposure as Amazon.
  • Potential Learning Curve: Shopify offers a more comprehensive set of features, which may require a steeper learning curve for some merchants.
  • Requires building a website.

Dropshipping on Amazon vs Shopify

On the Amazon platform, drop shippers can leverage the massive customer base and established trust in the Amazon brand. However, the competitive nature of the Amazon marketplace means drop shippers must work harder to stand out, and the platform’s commission fees can eat into profit margins.

In contrast, Shopify provides drop shippers with a highly customizable storefront and a comprehensive suite of e-commerce tools to manage their business. This allows for a more branded and unique online presence, which can be beneficial for building customer loyalty.

Choosing the Right Platform

When deciding between Amazon and Shopify, consider the following factors:

  1. Business Goals: Evaluate your business objectives, target audience, and growth aspirations. If you prioritize immediate reach and market access, Amazon may be the better choice. If you value a more customized and branded online presence, Shopify may be the more suitable option.
  2. Product Offerings: Assess the type of products you sell and their fit within the respective platforms. Amazon may be better suited for certain product categories, while Shopify offers more flexibility for unique or specialized products.
  3. Resource Allocation: Consider your available resources, such as time, budget, and technical expertise. Amazon’s fulfillment services may be more appealing if you have limited logistics capabilities, while Shopify may be better suited if you have the resources to manage a more customized online store.

Key factors to consider:


  • If you have a limited budget and are just starting out, Amazon may be the better choice due to its lower fees and built-in customer base.
  • If you have more money to invest and want more control over your branding and customer experience, Shopify may be the better option.


  • If your primary goal is to reach as many customers as possible and make sales quickly, Amazon’s large customer base and fast fulfillment options may be more appealing.
  • If your goal is to build a strong and recognizable brand, Shopify’s customization options and control over branding may be more valuable.


  • For highly competitive markets, Shopify’s customization options and ability to differentiate your business may be more valuable.
  • For specialized niches, Amazon’s built-in customer base and ability to reach a wide audience may be more appealing.


  • If you want more control over your business operations and customer experience, Shopify is the better choice, as you’ll have more control over the process.
  • If you’re looking for a more hands-off approach, Amazon may be the better choice, as you’ll be subject to their rules and fees.

Ultimately, the decision between Amazon and Shopify will depend on your specific business needs, goals, and resources. It’s important to carefully evaluate the pros and cons of each platform to determine the best fit for your e-commerce venture.

How Do the Features on Amazon vs Shopify Compare?

Design and Branding:

  • Shopify offers significantly more design flexibility and customization options compared to Amazon.
  • Shopify’s theme editor and templates make it fast and easy to create a unique, branded online store.
  • Amazon’s limited design capabilities make it challenging for sellers to establish a distinct brand identity.

Ecommerce Features:

  • Shopify’s e-commerce tools and capabilities are more advanced than those offered by Amazon.
  • Shopify’s dropshipping integration makes it well-suited for businesses looking to reduce inventory storage costs.
  • While Amazon’s sales tools are decent, Shopify’s suite of features is generally more powerful and comprehensive.


  • Both Shopify and Amazon are relatively affordable platforms, making them viable options for new ecommerce businesses.

Overall, Shopify’s superior design customization and robust e-commerce feature set give it an edge over Amazon, particularly for businesses aiming to establish a strong, unique brand identity. However, Amazon’s marketplace reach can also be a valuable asset, so the optimal choice will depend on the specific needs and goals of the ecommerce operation.

Amazon vs Shopify: Design Flexibility

Shopify Wins for Design and Branding

  • Shopify offers more design flexibility than Amazon, allowing businesses to build a unique brand image.
  • Shopify has 12 free themes and over 120 premium themes ($170-$380) that are optimized for online stores.
  • Users can edit, personalize, and switch themes to create a distinct brand identity.
  • Shopify scored 4.4/5 for design flexibility in the research, beating platforms like Squarespace.

Amazon is More Limiting for Design

  • Amazon pages have a similar layout, with limited ability to customize the overall design.
  • Users can upload their own images and descriptions, but the page retains Amazon’s recognizable style.
  • This gives businesses less control over their branding and visual identity compared to Shopify.

Amazon vs Shopify Security Feature Comparison

SSL Certificates:

  • Shopify provides SSL certificates, which create an encrypted connection to your website.
  • This shows search engines and web browsers that your website is authentic, instilling trust in customers.

Fraud Detection:

  • Shopify’s Fraud Filter is designed to detect and stop fraudulent orders before they are even placed.
  • This can help limit the number of chargebacks and disputes your eCommerce store has to deal with.

PCI Compliance:

  • The Shopify platform meets or exceeds the standards set by the Payment Card Industry Data Security Standard (PCI DSS).
  • This helps protect financial data and reduce fraud, ensuring your e-commerce store is compliant.

Security Features

Shopify logo Amazon logo
SSL Certificates Pros Pros
PCI Compliance Pros Pros
Fraud Protection Pros Pros

Amazon vs Shopify: Ecommerce tools

Is it better to sell on Etsy or Shopify?

Amazon vs Shopify

Shopify is a subscription-based ecommerce platform that enables businesses to build their brand and online storefront. Users can create websites through easy-to-use, mobile-friendly themes, and access features for marketing, store management, analytics, and third-party integrations to enhance the site’s functionality.

Shopify, as a dedicated ecommerce platform, generally offers more comprehensive ecommerce tools and features than the Amazon marketplace.

Here are just a few tools you can access via Shopify:

  • Drag-and-drop store builder
  • Inventory and order management
  • Abandoned cart recovery
  • Multichannel selling
  • Automatic tax calculation
  • Customer profiles and accounts
  • Shopify Point of sale (POS) app
  • International selling
  • Various payment processors

Amazon also offers plenty of tools to help you sell online. You can get sales through:

  • Promotions
  • Gift options
  • Targeted adverts
  • Branded content

Amazon dropshipping vs Shopify

When comparing Amazon and Shopify for dropshipping, Shopify generally offers more design flexibility, advanced e-commerce features, and better branding capabilities, while Amazon provides access to its vast marketplace. The optimal choice depends on the specific needs and goals of the dropshipping business.

Amazon vs Shopify Fee Plan

Amazon has multiple fees When you sell on Amazon, you incur multiple fees.

First, you must pay a fee to sell your items on Amazon’s site. You can choose from two plans:

Individual ($0.99 per item sold): This plan is available if you sell fewer than 40 units per month.
Professional ($39.99 per month): This plan is available for businesses that sell more than 40 units and want access to advanced selling tools.
You’re also charged a referral fee for every item you sell. This fee depends upon the product. You can see the different referral fees for the products you want to sell by checking out this chart on Amazon’s site.

If you use FBA, you’ll incur additional fees to ship your items. At the lowest end, it’ll cost you $1.97 per item. At the highest end, it can cost $137 plus $0.91 per pound above 90 pounds for each item.

You’ll also pay $0.75 to $2.40 per cubic foot for each item that your inventory occupies. Generally, the lighter your item, the less you’ll pay for fulfillment fees. So, overall, Amazon has quite a few fees that come with selling on their site.

Shopify also has additional costs beyond just the monthly subscription plan:

  1. Monthly Subscription Fees:
    • Basic Shopify: $29/month
    • Shopify: $79/month
    • Advanced Shopify: $299/month
  2. Design Costs:
    • Shopify offers free themes, but merchants may need to pay for premium themes or custom design work.
  3. Third-Party App Fees:
    • While Shopify includes some essential apps, merchants often need to pay for additional third-party apps to extend their store’s functionality.

Similar to Amazon, there are various fees and costs beyond just the core platform subscription that Shopify merchants need to account for when budgeting and planning their e-commerce operations. The exact costs can add up quickly depending on a store’s specific needs and requirements.

Should I sell on Etsy or Shopify?

When deciding between Etsy or Shopify for selling, consider factors like your product type, target audience, branding needs, and e-commerce platform features.

If you’re new to selling and don’t have an existing customer base, Etsy may be a better option if you sell handmade goods or artisan services. Shopify can be a great choice for retail sellers with an established customer following.

Shopify vs Etsy vs Amazon, Which is Better?

Etsy charges various fees per sale and for listing items, but does not have a monthly fee for its basic service. If you’re new to selling and don’t have an existing customer base, Etsy may be a good option if you sell handmade or artisanal products. On the other hand, Shopify is well-suited for retail sellers with an established customer following. While Amazon provides access to a larger customer base, the competition on that platform can be quite fierce.

Is it better to sell on Etsy or Shopify?

Etsy has a different fee structure compared to Shopify. Etsy charges multiple fees per sale and for listing items, but it does not have a monthly subscription fee for its base service. This makes Etsy a more accessible option for new sellers who are just starting out.

The lack of a monthly fee makes it a more attractive choice for these types of sellers, especially those who may not have an established customer base yet.

In summary, Etsy is a better option for new or small-scale sellers of handmade or artisanal products, while Shopify is more advantageous for retail businesses with an existing customer base and a need for more customization and advanced e-commerce tools.

Shopify vs eBay vs Etsy

Shopify offers better value for money compared to platforms like eBay, Amazon, and Etsy, as its pricing is more transparent – you know exactly what you’re paying. However, if you are selling handmade, craft-related, or vintage items, Etsy may be the cheaper and quicker option to set up an online shop. That said, the overall traffic to eBay is significantly higher than the traffic to Etsy, so that is an important factor to consider as well.

Shopify vs Amazon stock

Comparing Shopify or Amazon stocks:

Shopify Stock:

  • Shopify is a leading e-commerce platform and software provider for online businesses.
  • Shopify’s stock price has seen significant growth over the past few years, reflecting the company’s strong performance and the growth of e-commerce.
  • As of August 2023, Shopify’s stock was trading at around $1,500 per share.
  • Shopify is seen as a high-growth technology stock that appeals to investors looking for exposure to the e-commerce industry.

Amazon Stock:

  • Amazon is the dominant e-commerce retailer and also has a vast cloud computing business (AWS).
  • Amazon’s stock price has also appreciated substantially over the years, making it one of the most valuable companies in the world.
  • As of August 2023, Amazon’s stock was trading at around $3,200 per share.
  • Amazon is viewed as a diversified technology and retail giant that offers investors exposure to multiple high-growth industries.

Key Differences: Shopify vs Amazon market share

Shopify is a leading e-commerce platform provider, powering over 1.7 million businesses worldwide as of August 2023. Amazon is the undisputed leader in the global e-commerce market, with an estimated market share of around 40–45% as of August 2023.

Key Differences:

  • Shopify primarily serves small and medium-sized businesses, while Amazon caters to a much broader range of customers, including individual consumers and larger enterprises.
  • Shopify’s market share is concentrated in the SMB e-commerce segment, while Amazon has a more diversified presence across the entire e-commerce landscape.
  • Amazon’s larger market share reflects its position as the go-to online shopping destination for many consumers, while Shopify plays a more specialized role in powering online stores for businesses.

Is Shopify the next Amazon?

In the context of Amazon vs Shopify, while Shopify is a highly successful and innovative company in its own right, becoming the “next Amazon” would require Shopify to achieve a level of scale, diversification, and market dominance that may be unrealistic in the near-to-medium term. The two companies serve different segments of the e-commerce market and have distinct business models, making a direct comparison challenging.

Shopify is a better option for professional sellers who need a standalone site on their own domain. It’s more customizable, allowing for a stronger on-brand presence than Amazon. Shopify is also a superior solution for drop-shipping businesses.

Is Shopify like Etsy

No, Shopify and Etsy are not exactly the same type of e-commerce platform. while both Etsy and Shopify are e-commerce platforms, they cater to different types of sellers and offer varying degrees of customization and control over the customer experience. Shopify is a more flexible and scalable solution for businesses looking to establish their own branded online presence.

Here are the key differences between the two:

Business model:

  • Etsy is a curated online marketplace that connects individual sellers of handmade, vintage, and craft items with buyers.
  • Shopify is an e-commerce platform that allows businesses to create and customize their own online stores, serving a broader range of product categories.

Is Shopify like Amazon?

No, Shopify and Amazon are not the same type of e-commerce platform. Shopify is more focused on enabling businesses to build their own branded online stores, while Amazon is a larger, more dominant player in the overall e-commerce ecosystem.

Here are the key differences when we compare Amazon vs Shopify:

Scale and growth:

  • Amazon has a much larger scale and market share in the overall e-commerce landscape.
  • Shopify is designed to scale with businesses as they grow their online operations, but it’s not as dominant as Amazon in the broader e-commerce market.

Is Shopify better than Amazon?

The Amazon Marketplace benefits from significantly higher monthly traffic, attracting over 197 million people compared to Shopify’s 56.5 million unique visitors. In contrast, Shopify provides businesses with greater control over their branding, marketing, and target audience.

Ultimately, the choice between Shopify and Amazon Marketplace depends on the merchant’s priorities. Amazon is advantageous for tapping into existing, large-scale customer markets, while Shopify is better suited for businesses that require more autonomy and customization to build their brand and connect directly with their target audience.

What is better for dropshipping Amazon or Shopify?

selling on amazon vs Shopify

Amazon vs Shopify

In the context of Shopify vs Amazon dropshipping, Shopify offers advantages for dropshipping businesses, including low overhead and scalability. To start, you must choose products, find reliable suppliers, set up your Shopify store, and promote your offerings.

Conversely, dropshipping on Amazon can also be profitable. According to Jungle Scout, 94% of Amazon dropshippers are profitable. Success depends on product sourcing costs, selling prices, and managing Amazon’s fees.

Shopify dropship Amazon: both Shopify and Amazon have merits for dropshipping. Shopify provides more customization and control, while Amazon offers access to a massive customer base. The optimal platform depends on the specific needs and goals of the dropshipping business.

So all in all, dropshipping on Amazon vs Shopify, Shopify generally works out as a better dropshipping solution than Amazon.

Is it better to dropship on Amazon or Shopify?

One key advantage of using Shopify over Amazon for dropshipping is Shopify’s higher degree of customizability, allowing for a more branded, on-brand online presence. Shopify is also a better solution for small businesses needing local selling and point-of-sale capabilities. Conversely, Amazon is better suited for those seeking to leverage the massive Amazon marketplace, rather than build their brand.

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