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Google Keyword Research: Learn SEO in 7 Steps | Free Tools

Let’s Learn SEO in 7 Steps and decide which strategic keywords to target in the content of your website, and how to build the content to please both search engines and users.
The power of keyword research lies in better understanding your target market and how to search for your content, services, or products.

What terms are people searching for?
How often are those terms searched?
Getting strategic with search volume
Which format best suits the searcher’s intent?
Tools for determining the value of a keyword

Keyword research analysis provides you with specialized search knowledge that can help answer your queries such as:

  • What are people looking for?
  • How many people are looking for it?
  • In what form do they want this information?

You will get tools and techniques to uncover the data in this post, as well as learn tactics that will help you prevent keyword analysis foibles and create strong content. You start to uncover a whole new world of strategic SEO once you discover how your target audience is looking for your content!

Table of Content:

What is Keyword Research In SEO
How to Learn SEO in 7 Steps?
How to do Keyword Research?
Getting Strategic Search Volume for Keywords
Which format do Best suits the Google Search Intent?
Tools for SEO to Determining the Value of a Keyword Research

learn Seo 7 Steps

What is Keyword Research In SEO:

Before Keyword Research, Asks Questions

Before you can help a business grow through search engine optimization, you must first understand for keyword research who they are, who their customers are, and their goals.

This is where they cut corners often. As research into keywords takes time, too many people miss this critical planning step, and why spend the time knowing what you want to rank for?

The answer is that what you want to rank for and what your audience really wants are often two different things. Focusing on your audience and then using keyword data to gain insights will make campaigns more successful than focusing on arbitrary keywords.

An example here. Frankie & Jo’s (a vegan, gluten-free ice cream shop located in Seattle) has learned of SEO and aims to help enhance how and how much they appear in organic search results. You need to first learn a bit more about their clients in order to assist them. You might ask questions to do so, such as:

  • What kind of ice cream, sweets, snacks, etc. are people looking for?
  • Who is looking for these terms?
  • When are people looking for ice cream, snacks, desserts, etc.?
  • Are there patterns of seasonality during the year?
  • How are people searching for ice cream?
  • What words do they use?
  • What questions do they ask?
  • Are more searches performed on mobile devices?
  • Why are people seeking ice cream?

Are people actually looking for health-conscious ice cream or simply looking for a sweet tooth to be satisfied?

  • Where are potential clients, locally, globally, or internationally, located?

And finally, how can you help include the best ice cream content to build a community and satisfy what all those individuals are looking for? It is a vital planning move to ask these questions that will direct your keyword research and help you build better content.

keyword research

How to Learn SEO in 7 Steps?

1# Step: Create a keyword list:

The initial stage in any legitimate SEO campaign is usually keyword research. Start typing a keyword into Google’s search box, and a list of alternatives will appear:

2# Step: Analyze the first page of Google:

Simply type one of the phrases you discovered into Google and take down any trends you observe.

3.# Step: Add a hook – Create Something Different:

You must obtain backlinks and determine why people link to specific pieces of content in your business if you want to increase your search engine rankings. All you have to do now is create content that is 10 times better than what is currently available.

4# Step: Do On-Page SEO Optimization:

I propose focused on the following three on-page SEO techniques:

  1. Internal linking is when two or more pages are linked together.
  2. URLs that are keyword-rich and short.
  3. SEO that is semantic.

You’re good to go if you include a few of those terms in your article.

5# Step: Optimize For Intent-Based Search:

You may start writing content with Search Intent in mind straight away, and you’ll notice that the majority of the content ranked for “SEO Audit” used non-technical steps.

6# Step: Ensure your content is eye-catching:

Design is perhaps the most underappreciated aspect of content marketing; here are four examples of visually appealing content that are simple to create.

  1. Charts and graphs
  2. Images and screenshots
  3. Banners for Blog Post
  4. Visualizations and graphics

7# Step: Do Linking Building for your page:

Take advantage of three link-building tactics that are proving to be quite effective right now.

  1. Creating Broken Links
  2. Analysis of Competitors
  3. Method of the Evangelist

How to do Keyword Research?

First, you need to make a list to contribute to the creation of a decent keyword, you should: Select both precise and broad keywords.

What terms are people searching for?

You may have a way of expressing yourself, but how does your audience find the product, service, or information you create? Answering this question is an important first step in the keyword research process.

Discovering keywords

You probably want to be ranked with a few keywords in mind. These are items for your goods, services, or other topics, such as your website addresses, and they are great seed keywords for your study, so start there! To discover an average monthly search volume and related keywords, you can enter those keywords into a keyword analysis tool. It will help you decide among searchers which variations of your keywords are most common.

Once you’ve entered your seed keywords in your Keyword Research Tool, you’ll start searching for keywords, keywords, common questions, and titles for your content that you would otherwise have missed.

learn seo in seven steps

How often are those terms searched?

Uncovering search volume

The larger the keyword research volume for a keyword or keyword phrase, the more work it usually takes to get higher rankings. This is sometimes referred to as keyword difficulty and often includes SERP characteristics; for instance, if several SERP features (such as featured snippets, information graph, carousels, etc.) block the result page of a keyword, it will increase difficulty.

Usually, the higher the search frequency, the greater the competition and effort needed to achieve organic ranking success. However, there are fewer, and you run the risk of not bringing any searchers to your site. In many cases, targeting highly specific, low-competition search terms can be the most rewarding. In SEO, we call these long-tail keywords.

Understanding the long tail

It would be nice to rate #1 with the “shoes” keyword… Will it?

Surprising to deal with keywords that have 50 searches per month, or 5,000 searches per month, or 5,000 sear searches per month, but in reality, these are popular search terms. Makes a part of all searches on the web only. In fact, keywords research with very large volumes of search can also suggest unclear intent, which may put you at risk of attracting visitors to your site whose aims do not fit the content that your page offers if you target these terms.

keyword search

Will the searcher want to know the nutritional value of pizza? Order a pizza? Finding a restaurant to take your family with you? Google doesn’t know, so these features are provided to help refine you. “Pizza” targeting means that you’re probably casting a net too large.

keyword search

If you’re looking for “pizza”, Google thinks you might be interested in “cheese” as well. They are not wrong.

keyword search

Was it your intention to find a lunchtime pizza place? The “Discover more places” SERP feature has covered that.

The remaining 75 percent lie in the “chunky middle” and “long tail” of the quest.

Don’t underestimate these less popular keywords. Short-tail long-tail keywords often change for the better, as searchers are more specific and deliberate in their search. An individual searching for “shoes”, for example, is possibly just browsing. On the other side, someone literally has their wallet out looking for “best price red women size 7 running shoe”!

Getting Strategic Search Volume for Keywords:

Now that you’ve discovered relevant keyword research terms for your site and their corresponding search volumes, you can get even more strategic by looking at your competitors and figuring out how searches might differ by season or location.

Keywords by a competitor:

You will probably set up too many keywords. How do you know which one to deal with first? It may be best to prioritize high-volume keywords that your competitors are not currently ranking. On the flip side, you can also see which keywords in your list your competitors are already entering and prioritizing. When you want to take advantage of the missed opportunities of your rivals, the former is fine, while the latter is an offensive tactic that sets you up to fight for keywords for which your competitors are already doing well.

Keywords by season:

Knowing about seasonal keyword research patterns can be helpful in setting a content plan. For example, if you know that the “Christmas box” begins to spike in October through December in the United Kingdom, you can plan content months in advance and give it a major push around those months.

Keywords by region:

You can target a specific location more strategically by restricting keyword research to specific cities, counties, or states included in Google’s Word Planner, or by evaluating “sub-optimal interest” in Google Trends. Geo-specific research will contribute to making your content more important to your target audience.

Keyword Research, for example, you might find out that “big rig” is the preferred term for a large truck in Texas, whereas the preferred terminology is “tractor-trailer” in New York.

What is a decent volume of Keyword Searches:

“The Golden Ratio of the keyword search must be smaller than 0.25. The proportion is… When the LMS is less than 250, the number of Google results with the keyword phrase in the title is divided by the local monthly search volume. When your page gets indexed, if the KGR is less than 0.25, you should rank in the top 100.”

Note: In some months, this number may be greater or lower than the average for seasonal and trending terms.

Which format do Best suits the Google Search Intent?

Keyword Research: Much as we do with SERP functionality. This context will help us understand how searchers want to use data for a specific keyword. The format in which Google chooses to display search results depends on the intent, and each query has a unique one.

Google describes these intentions in its quality retrieval guidelines as either “know” (search information), “do” (accomplish a goal), or “website” (search for a specific website). , Or “visit-in-person” (see local business).

While there are thousands of potential types of the quest, let’s take a closer look at five key categories of intention:

1. Information queries: Information is needed by the searcher, such as the name of a band or the height of the Empire State Building.

keyword search moz

2. Navigational Questions: The searcher wants to visit a particular place on the Internet, such as Facebook or the NFL homepage.

keyword moz search

3. Transactional queries: There is something the searcher needs to do, such as purchasing a plane ticket or listening to an album.

keyword search

4. Commercial inquiry: The searcher wants to compare goods to find the right one for their particular needs.

keyword search moz

5. Local Questions: The searcher wants to find something locally, such as a nearby coffee shop, doctor, or music venue.

keyword search seo

An important step in the keyword research process is to review the SERP landscape for which you will need to search for the desired keyword. If you want to know what kind of content your target audience wants, look at the SERPs!

In an effort to include the most desired content for each particular keyword search, Google has closely analyzed the actions of trillions of searches.

Take the search “dresses,” for example:

seo keyword

By the shopping carousel, you can infer that Google has determined many people who search for “dresses” want to shop for dresses online.

keyword search

This keyword also has a Local Pack feature, suggesting the intention of Google to assist searchers who may be searching for local dress retailers.

keyword research

If the query is ambiguous, Google will add the “Improve” feature several times to help searchers explain what else they’re looking for. By doing so, search engines can provide results that can better help the searcher perform their tasks.

Depending on the question, Google has a large variety of result types that it can serve up, so if you’re trying to target a keyword, look at the SERP to understand what kind of content you need to make.

Tools for SEO to Determining the Value of a Keyword Research:

How much value will a keyword bring to your website? These tools will help you address the issue, so they’d make great additions to your keyword analysis arsenal:

Here is a list of 6 Free Tools for SEO:

  • Moz Keyword Explorer – Enter a keyword into the keyword explorer and get term ranking information such as monthly search volume and SERP features (such as local packs or highlights). By using live clickstream data, the tool collects reliable search volume data. To learn more about how our keyword information is generated, visit Announcing Keyword Explorer.
  • Bonus! Keyword Explorer’s “Difficulty” score will also help you narrow down your keyword choices to the phrases you have the best shot at ranking for. The greater the score of a keyword, the more difficult it will be for that term to rank. More on trouble with keywords.
  • Google’s Word Planner Google’s AdWords Word Planner has historically been the most common starting point for SEO keyword research. However, the Keyword Planner restricts search volume statistics by stacking keywords together in large search volume limit buckets. To learn more, visit Google, Google’s Word Planner Dirty Secrets.
  • Google Trends – To identify seasonal keyword fluctuations, Google’s keyword trend tool is nice. In the weeks before Halloween, for instance,’ funny Halloween costume ideas’ will peak.
  • AnswerThePublic – This free tool is usually searched for queries around a particular keyword. Extra reward! You can use this tool in conjunction with WordPress everywhere, another free tool to prioritize ATP suggestions by the search volume.
  •  SpyFu Keyword Research Tools– Provides some really neat competitive keyword data.

Bonus! To prioritize ATP’s proposals by search volume, you can use this tool in tandem with another free tool, Keywords Everywhere.

Now that you know what your target audience is looking for and how often, it’s time to move on to the next step: create pages that users will like and understand by search engines.

SpyFu reveals your most successful competitors’ search marketing secret recipe. Search for any domain and discover where it’s appeared on Google in the previous 15 years: every term they’ve bought on Google Ads, every organic rank, and every ad variation.

Many enhancements have been made over time, such as the example of bringing shopping, video, and other results into account. In reality, SpyFu should expect their roll-up predictions, such as Ad Budget and SEO clicks, to be accurate around 90% of the time these days. SpyFu does, however, have an excellent sense of size.

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