27 Best One Product Shopify Store Examples to Get You Inspired

adminJuly 10, 2024

0 193 16 minutes read

A one product Shopify store, one product brand, or one product online shop or single product Shopify stores is an ecommerce site that focuses on selling one product. This allows entrepreneurs to focus on producing one product instead of managing multiple products and a large website. Some say that a one product store can be profitable if the product is compelling enough. Examples of one product Shopify stores include those selling a unique or innovative product in a niche market. The simplified business model and website can make it easier to optimize the customer experience and marketing for that one product, but relying on a single product does carry more risk if that product fails to gain traction.

One Product Shopify Store:

A single product or one product store is an e-commerce website that sells only one product or a closely related set. It focuses on showcasing the product’s unique features and benefits, providing a simplified shopping experience. These stores target niche markets and aim to maximize sales potential by emphasizing a single offering.

Some of the most well-known brands that have built their empire based on “hero” products and later expanded into new categories to reach more customers and flesh out assortments include Crocs, Casper, and Spanx.

one product shopify store example

Here are some best one product Shopify store:

Truff Hot Sauce uses a large image on its homepage and a slogan to grab visitors’ attention.
Palmpress includes an instructional video and an infographic on its homepage to help customers learn how to use their product.
Neos SmartCam has a professional appearance and photography that reflects the needs of its target audience.
Seattle Cider sells cocktail cider mixes in different flavors.
Bokksu uses its branded color orange throughout its website to establish a strong brand identity.

Overall, the one-product Shopify store model can be an effective launchpad for entrepreneurs, provided the product is compelling and the customer experience is optimized. However, business owners should also plan for future product expansion to mitigate risk.

What Makes a Good One Product Shopify Store

Creating a successful one-product Shopify store requires thoughtful planning and execution. A successful one-product store allows you to laser-focus your message, build brand loyalty, and dominate a niche market. Let’s explore some key factors that contribute to the success of such stores:

Correct Product Selection:
- Choose a product that has actual demand and fulfills a specific need for customers. Research the market to identify a niche where your product can stand out.
- Ensure that your product solves a problem or provides a unique solution.
Understanding Your Audience:
- Tailor your marketing efforts and messaging to resonate with your target audience. Knowing your audience helps you create effective campaigns and connect with potential customers.
High-Quality Visuals:
- Use professional product photography and high-resolution images. Visual appeal plays a significant role in attracting and retaining customers.
- Showcase your product from different angles and highlight its features.
Social Proof and Reviews:
- Embed customer reviews and ratings on your product page. Positive reviews build trust and encourage potential buyers to make a purchase.
- Display testimonials, user-generated content, and any relevant certifications or awards.
Effective Marketing Strategies:
- Leverage social media, influencer marketing, and email campaigns to promote your product.
- Create a sense of urgency through limited-time offers or discounts.
- Use retargeting ads to reach potential customers who have shown interest in your product.
Prioritize Benefits Over Features:
- Clearly communicate how your product benefits the customer. Highlight its value proposition and how it can improve their lives.
- Keep product descriptions concise and focused on the benefits rather than technical details.

Also remember, that key considerations for a successful one product Shopify store include:

Communicating the product’s key features and benefits through concise and compelling messaging.
Optimizing the store’s design for mobile users, considering the growing number of customers shopping on mobile devices.
Designing the web pages with a user-friendly interface that allows visitors to easily navigate the store.

What are the Top Products for One Product Shopify Stores?

One-product Shopify stores focus on selling a single item, which allows them to create a strong brand identity and streamline their marketing efforts. Here are some successful examples of the best-selling one product Shopify stores:

Neos: Neos offers a smart home security solution with SmartCam surveillance. Their homepage features a bold title, high-quality 3D mockups, and a well-structured content layout. The design is sleek, using high-contrast colors to highlight key areas, and it effectively communicates the concept of an eco-system of SmartCam surveillance.
Seattle Cider Co: This store sells small-batch ciders in five different flavors, all made from locally grown Washington apples. Their page opens with a full-page image of Seattle’s nature, accompanied by a retro-looking logo. The navigation becomes sticky as you scroll, and instead of representing different pages, the navigation items represent sections. Notably, their cider process animation provides a step-by-step view of how the manufacturer prepares each batch.
Palmpress: Palmpress focuses on a quick and easy way to make pressed coffee at home or on the go.
IDRAW: While IDRAW expanded beyond a single product, it initially offered a drawing tablet for digital artists. Their success highlights the importance of prioritizing benefits over features and creating a compelling story around your product.

Some of the top trending products you can consider for your single product business are:

Rugs and doormats
Male groom products
Loungewear and shapewear
Reusable kitchenwares
Home office gear.

Key Factors of A Successful One Product Shopify Store:

Impressing visitors right from the landing page is crucial for a successful one-product Shopify store. Displaying the most stunning product image or video in the hero banner can immediately grab attention and set the tone. Leveraging advanced visual elements like carousels, parallaxes, and 3D images can further enhance the immersive shopping experience.

Anticipating and addressing customer questions or concerns through a detailed FAQ page can also streamline the buyer’s journey. Diversifying social proof, such as reviews, ratings, testimonials, and user-generated content, helps build trust and credibility around the brand.

Ensuring the call-to-action button is strategically placed and clear, such as with direct “Add to Cart” or “Buy Now” prompts, can optimize conversion rates by making it easy for visitors to take the desired action. Overall, a one-product Shopify store should focus on creating a visually captivating, informative, and seamless shopping experience to maximize sales.

Product Selection:
- Choose a unique, high-quality product that solves a specific problem or fulfills a need. Ideally, the product should be visually appealing and evoke interest.
Branding and Storytelling:
- Develop a compelling brand identity around your product. This includes creating a memorable logo, defining your brand voice, and telling a captivating story about why your product matters.
- Use consistent branding across your website, social media, and packaging.
High-Quality Visuals:
- Invest in professional product photography. High-resolution images and lifestyle shots can significantly impact conversions.
- Consider using 3D mockups or videos to showcase your product from different angles.
Clear Value Proposition:
- Clearly communicate the benefits of your product. What problem does it solve? How does it improve the customer’s life?
- Use concise, persuasive copywriting to highlight the value proposition on your homepage and product pages.
Conversion-Optimized Website:
- Optimize your website for conversions. Ensure fast loading times, mobile responsiveness, and an intuitive user experience.
- Use a clean design with a clear call-to-action (CTA) button for purchasing.
Social Proof and Trust Signals:
- Display customer reviews, testimonials, and ratings prominently on your product page.
- Include trust badges (such as secure payment icons) to build trust with potential buyers.
Effective Product Descriptions:
- Write detailed, benefit-focused product descriptions. Highlight features, specifications, and use cases.
- Use storytelling techniques to engage readers and create an emotional connection.
Limited Distractions:
- Since you’re selling a single product, avoid cluttering your website with unnecessary elements. Focus on the product and its benefits.
- Minimize distractions like pop-ups or unrelated content.
Pricing Strategy:
- Price your product competitively. Research your market and understand what similar products are priced at.
- Consider offering tiered pricing (e.g., basic, premium, and deluxe) if applicable.
Effective Marketing:
- Leverage social media, email marketing, and influencer collaborations to promote your product.
- Run targeted ads on platforms like Facebook, Instagram, or Google Ads.

27 Successful One Product Shopify Stores to Get You Inspired

The innovative design of this product enables customers to simultaneously admire the visually appealing packaging on the front and easily access key details such as the ingredients and nutritional information on the reverse side.

2. Fybelle: One product Shopify store

Fybelle’s homepage conveys a distinctly feminine aesthetic, evident in the predominant pink color scheme, the featured female models, and the vibrant, lively video content.

Seattle Cider Co: Seattle Cider has disrupted the traditional cider market by offering a diverse range of cider products that cater to the adventurous and refined palates of Pacific Northwest consumers. Moving away from the overly sweet mass-produced ciders, the company has embraced the regional preference for drier, more nuanced cider offerings, as well as innovative flavors that feature locally-sourced ingredients.

3. Palmpress:

This coffee press is designed for individual use, allowing each cup of coffee to fully capture and preserve its distinctive flavors and aromas. The tailored, single-serve format ensures an optimal brewing experience that brings out the unique characteristics of the coffee.

4. Truff:

Truff has developed a distinctive product line that resonates with both avid foodies and those looking to enhance their cooking. Their hot sauces artfully blend the robust, earthy essence of truffles with precisely measured heat, striking a sophisticated balance that has earned them a dedicated customer base. Truff’s products cater to those seeking to elevate their culinary endeavors with unique, high-quality flavors.

5. Pipcorn:

This brand takes pride in crafting its products with non-GMO, gluten-free, and whole-grain ingredients, ensuring they are not only flavorful but also cater to a range of dietary requirements. This approach makes the brand’s offerings accessible and appealing to a broader audience seeking both taste and health-conscious options.

6. Madsen Bicycles:

Madsen’s innovative bicycle design has resulted in the creation of the Madsen Bucket Bike, a multi-functional and aesthetically pleasing family-oriented cycle. This unique model features a rear cargo bucket that can accommodate both children and additional loads, providing a versatile transportation solution for families.

7. Death Wish Coffee:

This brand has developed a distinctive blend of coffee beans and a specialized roasting method to create a high-caffeine product without compromising on flavor. This bold approach has earned the brand a loyal following among coffee enthusiasts seeking an intense, yet delicious, drinking experience.

8. Heraldic Jewelry: One product Shopify store

This brand takes pride in reviving the time-honored tradition of heraldry through its beautifully crafted jewelry pieces. The brand allows customers to connect with their heritage and personal history by offering the opportunity to incorporate meaningful symbols, such as family crests, coats of arms, and personalized icons, into each meticulously designed piece. This unique approach enables wearers to express their identity and commemorate important aspects of their lives.

9. Bullies and Co.:

Bullies and Co.’s focus on a single product enables them to prioritize quality, usability, and customer satisfaction across every facet of the product, from design to delivery. This single-product approach allows the company to perfect each element and meet the high expectations of its customers.

10. TUSHY:

At the core of this brand’s mission is the belief that all individuals should have access to a cleaner, more environmentally friendly, and elevated bathroom experience. The brand’s bidet attachments are designed for easy installation on standard toilets, enabling users to reduce their reliance on toilet paper and thereby promoting a more sustainable approach.

11. BALLS:

This is a men’s grooming brand, that stands out in the market due to its targeted product line and clever marketing strategy. The brand combines practical functionality with a lighthearted and humorous brand voice, making the typically sensitive topic of men’s grooming more accessible and less intimidating for consumers.

12. Bokksu:

Bokksu is a distinctive online platform that provides consumers globally with the rich and varied flavors of Japan through its carefully curated subscription boxes. The company takes pride in its direct partnerships with long-established Japanese snack producers, allowing it to deliver authentic and premium Japanese treats to its customers worldwide.

13. Brew Blue:

This Australian brand is dedicated to providing a natural approach to addressing symptoms stemming from hormonal imbalances, such as those experienced during menopause, as well as mood swings, stress, bloating, and indigestion. Brew Blue’s commitment to natural health solutions is evident in its product formulations, which exclusively utilize 100% natural ingredients, offering a gentle yet effective way to promote hormonal balance.

14. Smoovii: One product Shopify store

The brand’s flagship product is a compact and rechargeable blender, designed for consumers on the move. This portable device makes it simpler than ever to blend fresh fruits, vegetables, and other ingredients into nutritious smoothies, allowing users to enjoy healthy beverages anytime, anywhere.

15. Snooz:

Snooz is a brand that has recognized the critical need for quality sleep, addressing this with its innovative white noise machines. Snooz products are designed to enhance sleep by generating a calming auditory environment, making them well-suited for individuals seeking to block out disruptive sounds during the night or while napping.

16. BlendJet:

BlendJet has transformed the concept of portable nutrition with its innovative, on-the-go blender. Designed for individuals with active lifestyles, health-conscious consumers, and those seeking to easily incorporate more fruits and vegetables into their diet, BlendJet provides a convenient solution that caters to the needs of today’s busy, wellness-oriented individuals.

17. Thinx:

Thinx’s Shopify store masterfully reflects the brand’s innovative approach to menstrual care, providing an online shopping experience that goes beyond just transactions. The store’s design and content work to educate and empower Thinx’s customer base, creating an enriching and cohesive brand experience.

18. Kulala Land:

Kulala Land’s product offerings, which span from distinct home furnishings to fashion accessories, are characterized by their vibrant and imaginative designs. Adorned with captivating patterns and vivid colors, the brand’s creations are intended to elevate any space or ensemble. At the core of Kulala Land’s ethos is a commitment to crafting products that are not merely functional, but also serve as sources of joy, happiness, and inspiration.

19. State of Kind:

State of Kind, a single-product skincare brand, seamlessly aligns its website design with its “do more with less” brand philosophy. The clean, minimalist aesthetic and carefully curated use of text and visuals create a user experience that is both informative and uncluttered, avoiding an overwhelming or illegible presentation.

20. Brew Blue Tea: One product Shopify store

A typical single-product Shopify store often includes, at a minimum, five key pages: a homepage, a dedicated product page, a checkout page, a Contact Us page, and a section outlining the store’s shipping and return policies.

21. PillowPup:

PillowPup’s target audience comprises individuals who have a fondness for dogs and enjoy acquiring charming memorabilia. The brand’s online store is designed to effectively resonate with and appeal to this specific customer base.

22. Turned Yellow:

Turned Yellow specializes in offering personalized, Simpsons-inspired portraits through a print-on-demand service. The brand’s website design stands apart with its playful and fun aesthetic, evoking the visual style of a comic book page rather than a conventional product page.

23. GiveMeTap:

GiveMeTap goes beyond simply selling water bottles, as the brand also offers a compelling narrative. The GiveMeTap homepage prominently features a hero banner that prominently displays clear calls to action, all of which are inspired by and reinforce the brand’s meaningful and rewarding story.

24. Dripsie:

Dripsie’s sole focus is on selling kitchen sink strainers, and this is immediately evident from the brand’s homepage design. A simple yet illustrative image effectively conveys the core essence of the entire business, while a contrasting color is used for the call-to-action button, creating an impactful visual presentation.

25. Attipas: One product Shopify store

Attipas shoes are a unique hybrid product, combining the functionality of a shoe with the comfort of a sock. The brand offers these shoes in a wide variety of sizes, colors, and patterns, catering to young children and those in the early stages of walking. The promotional messaging for Attipas shoes prominently showcases the benefits these shoes provide for this target audience.

26. Neck Hammock:

Neck Hammock positions its product as a simple solution for relieving neck and head discomfort. Further, the brand’s Shopify store, which is focused on selling this single item, demonstrates efficient order processing capabilities.

27. Ratio Coffee:

Ratio Coffee is guided by the principle that everyone should have access to a flawlessly brewed cup of coffee. Their innovative machines are engineered to replicate the precision of an expert barista, offering a push-button simplicity that delivers the perfect cup every time. This approach democratizes the high-quality coffee experience, making it accessible to all.

Examples of One Product Shopify Stores

The rise of one-product Shopify stores reflects a shift towards more targeted e-commerce strategies, driven by customer fatigue with overwhelming product selection at leading multi-product stores. Marketers now focus on understanding consumer needs and developing focused business plans based on thorough research, rather than trying to be all things to all people.

Tushy started with a single bidet attachment and refined its branding to appeal to a specific market, resulting in strong sales.
Myro targets young, eco-conscious consumers with its refillable deodorant products and uses a subscription model to generate recurring revenue.
Mindjournal focuses on providing diaries specifically for men, simplifying marketing by narrowing the target customer.
Turned Yellow offers custom Simpsons-style portraits using a print-on-demand service, allowing them to launch without upfront inventory investment.

How To Create One Product Shopify Store

Creating a successful one product Shopify store involves several key steps. Let’s break it down:

Understand the Concept of a One-Product Store:
- A one-product Shopify store focuses on selling just one item. This approach simplifies the shopping experience for customers and can lead to better conversions.
- Psychologically, offering only one product can reduce the paradox of choice and make customers more satisfied with their decision.
Benefits of a One-Product Shopify Store:
- Better Positioning: With a single product, you can perfect your brand positioning.
- Effective Advertising: Targeting specific buyers becomes easier with focused advertising.
- Less Complexity: Managing and marketing one product is simpler than handling multiple items.
Steps to Create Your One-Product Shopify Store:Step 1: Come Up With Product Ideas:
- Brainstorm ideas based on your interests, pain points, or existing knowledge.
- Consider solving a specific problem or fulfilling a unique need.
Step 2: Choose a Shopify Theme:
- Opt for a theme designed for one product or a small product range.
- Keep the design clean and focused on showcasing your product.
Step 3: Design the Product Page:
- Create an engaging product page with high-quality images, compelling descriptions, and clear pricing.
- Highlight the product’s benefits and unique features.
Step 4: Design the Homepage:
- Feature your product prominently on the homepage.
- Include social proof, testimonials, and any relevant mentions in the news.
Step 5: Simplify the Buying Process:
- Make it easy for customers to purchase by minimizing distractions.
- Streamline the checkout process and provide clear calls to action.
Step 6: Register a Domain Name:
- Choose a memorable domain name related to your product.
- Register it through Shopify or a domain registrar.

Remember, once your one-product websites gain traction and generate solid cash flow, you can consider expanding your product line. Start small, focus on quality, and build from there!

FAQs

Shopify single product store

Can you start a Shopify store with one product?

Yes, it is absolutely possible to start a Shopify store with just a single product. In fact, this “one-product store” model can be an effective strategy for many entrepreneurs and small businesses. Here are a few key points about starting a Shopify store with a single product:

Allows for a focused, streamlined approach: By concentrating on perfecting and marketing just one product, entrepreneurs can devote their time and resources to optimizing the customer experience rather than managing a large inventory.
Can be a good fit for niche or innovative products – One-product stores work well when the item is unique, solves a specific problem, or targets a particular audience. This specialization helps the product stand out.
Easier to manage and scale – With only one product to oversee, stores can more easily test marketing tactics, track performance data, and make improvements. Expanding to additional products becomes more straightforward.
Carries more risk – Relying on a single product means the entire business is dependent on the success of that one item. Diversifying the product line is important for long-term stability.

Why Should You Consider Selling on One Product Shopify Store?

the one-product Shopify model provides an opportunity for entrepreneurs to carve out a niche, optimize the customer experience, and lay the groundwork for future growth – all while keeping the business focused and efficient

Simplicity and Focus
By concentrating on a single product, business owners can simplify operations, marketing, and the overall customer experience. This focused approach allows them to truly master and optimize all aspects of that one offering.
Niche Market Targeting
One-product stores can effectively target a specific niche or underserved market segment. The singular focus makes it easier to deeply understand and cater to the needs of that target audience.
Efficient Resource Allocation
With only one product to manage, entrepreneurs can dedicate their time, money, and other resources towards perfecting that item, rather than spreading themselves thin across multiple products.
Easier Scalability
As the business grows, expanding to new products becomes more straightforward from a one-product foundation. The store’s infrastructure and processes are already established.
Branding Opportunities
A one-product store allows the business to build a strong, cohesive brand identity and equity around that signature offering, which can be powerful for long-term success.

What are some common mistakes to avoid for one-product Shopify stores?

When it comes to one product Shopify stores, there are several common mistakes that you should avoid to ensure a successful e-commerce venture. Let’s dive into some of these pitfalls:

Focusing on optimizing your theme for desktop users: While it’s tempting to focus on the desktop view in the Shopify theme editor, remember that mobile users make up a significant portion of e-commerce sales (72.9% in 2021). Ensure your website is responsive and looks great on mobile devices.
Forgetting to customize the checkout process: Customizing the checkout process often gets overlooked. Head to ‘Settings’ -> ‘Checkout’ and click on ‘Customize checkout’ to upload your store’s logo, change colors, fonts, and more. Make sure the checkout experience aligns with your store’s overall design.
Not configuring shipping costs correctly: Shipping settings can be confusing for beginners. Take the time to understand how to set up shipping rates, configure shipping zones, and handle packaging. Clear shipping information is crucial for customer satisfaction.
Neglecting SEO: Properly configuring SEO settings is essential for driving organic traffic to your store. Optimize product descriptions, meta titles, and meta descriptions to improve search engine visibility.
Ignoring branding: Branding consistency matters. Ensure that your logo, color scheme, and overall design align across your entire store, including the checkout process.
Not knowing your ideal customer: Understand your target audience. Without a clear understanding of who your customers are, your marketing efforts may fall flat.
Marketing without a solid plan: Develop a comprehensive marketing strategy. Random marketing efforts won’t yield the best results. Plan your campaigns, utilize social media, and consider paid advertising.
Poorly optimized images: Large image files can slow down your website. Optimize images for faster loading times and better user experience.
Believing that having an online store guarantees traffic: Simply having a store doesn’t automatically attract visitors. Invest in marketing, SEO, and social media to drive traffic.
Lacking an ‘About Us’ page: Customers want to know about the people behind the brand. Create an ‘About Us’ page to build trust and connect with your audience

Tags: Website selling one product, single product store Shopify, Shopify single product store, Best Shopify one product stores, one product websites, one product stores examples, one product shops, one product Shopify store vs multi product, best single product website, best one product dropshipping stores

adminJuly 10, 2024

0 193 16 minutes read